Over 50 companies join forces for a commercial mission to North America's largest fashion marketplace
MONTRÉAL, Feb. 4, 2019 /CNW Telbec/ - Over 50 Montréal fashion industry companies and brands are coming together for a special commercial mission to MAGIC 2019, North America's largest fashion marketplace, to be held in Las Vegas from February 5 to 7, 2019. This industry-wide initiative is led by mmode, the Metropolitan Fashion Cluster, and will allow companies to present their fall/winter collections for the very first time.
Organized by Informa, MAGIC 2019 will attract over 4,000 exhibitors, including major international fashion brands, and some 58,000 visitors from around the world. "We intend to use this unique opportunity to showcase the originality, energy and authenticity of our local brands and reinforce Montréal's reputation as a leading fashion hub," says Debbie Zakaib, Executive Director of mmode.
Thanks to the support of Export Québec and to strategic partnerships with the City of Montréal, Tourisme Montréal, Montréal International, Richter, TVA Publications, Cirque du Soleil and Informa, fashion industry designers, manufacturers, distributors and retailers will have the opportunity to present their collections, meet key buyers and create new business opportunities. mmode is also proud to work with key collaborators, including Boston Traders, Boutique la Vie en Rose, LaSalle College, the Fonds de solidarité FTQ, Gorski Group, Logistik Unicorp, Peerless Clothing and Yoga Jeans.
"Montreal remains Canada's uncontested fashion capital thanks to its dynamism, its vision for the future, and the originality of its creators. During the MAGIC fashion trade show in Las Vegas, mmode will highlight the bread-ranging talents and creativity of Montréal's fashion industry and help grow its global reach," says Valérie Plante, Mayor of Montréal.
The industry will benefit from an exclusive and dynamic exhibition zone under a unique signature, #mtlstyle, strategically located at the heart of the Mandalay Bay Convention Center's most important intersection (booth #27158, Project). "This space is an exceptional platform to boast Montréal's creativity and know-how, and is meant to enhance the experience of buyers and influencers alike," notes Debbie Zakaib. The #mtlstyle Gallery is a one-of-a-kind showcase for participating companies present in various sections of the show both at the Mandalay Bay Convention Center and the Las Vegas Convention Center, including womenswear, menswear, footwear, furs and outerwear, denim, intimates, activewear, childrenswear and accessories.
Boston Traders, Boulder Denim, Claudel Lingerie, Cochic, Joseph Ribkoff, Kuwalla Tee (Selected Denim), LAMARQUE, Lauren Perre design, Lola Jeans, MARIGOLD, Martino Footwear, M.A. Skinz, Mellow Design, Message Factory, Mitchie's Matchings, Save the Duck (Modextil), Musi Furs, Natural Furs, Parasuco, Peerless Clothing, Ruelle, Schwiing, Toboggan Canada and Yoga Jeans are some of the Québec companies and brands in attendance.
About the Québec fashion industry
Montréal is one of the three North American leaders in clothing manufacturing, along with Los Angeles and New York. The fashion industry in Québec generates sales of CAN$8 billion in manufactured goods and in wholesaler-distributor sales. With more than 1,850 players, including manufacturers, retailers, wholesalers, distributors and designers, it is a strategic pillar of Québec's economy, generating more than 83,000 jobs. "Montreal has got it all. The fashion industry capitalizes on the city's cultural and linguistic diversity, its high-quality workforce, dynamic education system, strategic geographic position and effervescent community of designers and innovators to spearhead its continued growth," notes François Roberge, CEO of Boutique la Vie en Rose and Chair of mmode.
About mmode (mmode.ca)
Created in May 2015, mmode, the Metropolitan Fashion Cluster, brings together and mobilizes players in Québec's fashion industry by acting as the ecosystem's main platform for exchange and collaboration. mmode also has a mandate to create business and innovation synergies to help improve the competitiveness and growth of this sector. mmode thanks its public funders: the Montréal Metropolitan Community (MMC), the Government of Québec and the Government of Canada.
SOURCE Primacom Inc.
Nancy German, Primacom, 514-924-4445, [email protected]
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