Mobile Pop-Up embarks on first cross-country tour offering skin care advice, samples and more
TORONTO, July 29, 2013 /CNW/ - It will be even easier for consumers to learn from the world's number one skin care brand1 and try out products as the NIVEA Haus travels cross-country starting this June. Canada's pop-up NIVEA Haus is inspired by the brand's flagship NIVEA Haus in Hamburg, Germany, a centre for well-being in the heart of the city where visitors can experiment with NIVEA products and experience the latest in skin care services, pampering and advice.
This summer, Canada's NIVEA Haus brings the brand's skin care expertise and rich heritage of innovation directly to consumers with this mobile pop-up interpretation. As it rolls to major cities across the country, the interactive NIVEA Haus will keep visitors engaged with skin analysis and the distribution of more than 280,000 free product samples and 4,800 free full-sized samples.
The mobile NIVEA Haus will be in Montreal from August 5 - August 16, where it will travel to various locations around the city including St. Catherine's Street and a number of retail locations. Other tour stops across the country include Toronto, Calgary, Edmonton and Vancouver.
Please see below for more information on the NIVEA Haus Montreal schedule and consumer activities:
|WHAT:|| NIVEA Haus mobile pop-up centre
For a limited time, consumers are invited to visit the mobile NIVEA Haus as it takes skin expertise on the road:2
|WHEN/ WHERE:||For a complete schedule and updates of the Montreal and cross-Canada tour or for more information about NIVEA, please visit www.nivea.ca.|
1 Euromonitor International Ltd.; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011.
2 NIVEA Haus is a promotional site. By visiting the NIVEA Haus, you agree to NIVEA using images of your visit for promotional purposes.
3 During normal operating hours
4 While supplies last
5 Campaign may include TV, Print, Out-of-home promotions, Social Media, Digital Media etc.
SOURCE: Zeno Group
For further information: