Montreal Media Advisory/Listings Alert: NIVEA Haus Takes Skin Care Education on the Road

Mobile Pop-Up embarks on first cross-country tour offering skin care advice, samples and more

TORONTO, July 29, 2013 /CNW/ - It will be even easier for consumers to learn from the world's number one skin care brand¹ and try out products as the NIVEA Haus travels cross-country starting this June. Canada's pop-up NIVEA Haus is inspired by the brand's flagship NIVEA Haus in Hamburg, Germany, a centre for well-being in the heart of the city where visitors can experiment with NIVEA products and experience the latest in skin care services, pampering and advice.

This summer, Canada's NIVEA Haus brings the brand's skin care expertise and rich heritage of innovation directly to consumers with this mobile pop-up interpretation. As it rolls to major cities across the country, the interactive NIVEA Haus will keep visitors engaged with skin analysis and the distribution of more than 280,000 free product samples and 4,800 free full-sized samples.

The mobile NIVEA Haus will be in Montreal from August 5 - August 16, where it will travel to various locations around the city including St. Catherine's Street and a number of retail locations. Other tour stops across the country include Toronto, Calgary, Edmonton and Vancouver.

Please see below for more information on the NIVEA Haus Montreal schedule and consumer activities:

WHAT:

NIVEA Haus mobile pop-up centre For a limited time, consumers are invited to visit the mobile NIVEA Haus as it takes skin expertise on the road:^2 Get a free skin analysis to learn about your skin type and receive personalized expert advice^3 Receive free product samples, promotional offers and more, including surprise giveaways of free, full-sized products^4 Be a part of a NIVEA Campaign - in an effort to encourage Canadians to show off their confidence, NIVEA will be asking visitors to open up and tell NIVEA one thing that's great about themselves. NIVEA will be compiling these consumer declarations to be featured in an upcoming NIVEA communications campaign^5 Join the Make Care Matter movement through the NIVEA Good Deeds Counter and show someone just how much you care Support Breakfast Clubs of Canada, the official 2013 charity partner of NIVEA Canada

WHEN/ WHERE:

For a complete schedule and updates of the Montreal and cross-Canada tour or for more information about NIVEA, please visit www.nivea.ca.

^{_______________________________________
1} Euromonitor International Ltd.; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011.
² NIVEA Haus is a promotional site. By visiting the NIVEA Haus, you agree to NIVEA using images of your visit for promotional purposes.
³ During normal operating hours
⁴ While supplies last
⁵ Campaign may include TV, Print, Out-of-home promotions, Social Media, Digital Media etc.

SOURCE: Zeno Group

MEDIA CONTACTS: 

Andrea Flanders
Zeno Group
[email protected]
416-849-8942

Erin MacFarlane
Zeno Group
[email protected]
416.849.1548