TORONTO, March 23, 2016 /CNW/ - On any given day, companies can find thousands, even millions of mentions about their brands online and it has become quite a challenge for a lot of companies to keep track of it all.
Monitoring Your Brand Across the Web examines some best practices for keeping up with your brand's online reputation. This paper aims to help organizations understand how to separate the mentions and conversations that matter from the white noise that doesn't.
This article also determines what factors companies need to consider when choosing monitoring tools. Are free monitoring services sufficient? Do they convey the whole picture? Or is a paid monitoring subscription what your company needs?
"Regardless of the tools you choose, it's critical to understand best practices for keeping up with your brand's reputation and messaging online." says Torrey Mirabito, Director of Customer Engagement, PR Newswire, CNW's parent company. She also demonstrates six simple ways to monitor your brand online:
1. Understand the landscape at a high level
2. Separate the signals from the noise
3. Identify gaps
4. Define actionable goals
5. Create internal benchmarks
6. Choose the right tools
By engaging the relevant monitoring services, your company will be better positioned to track and construct perceptions of your brand.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Discover how to monitor your brand across the web (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160323_C2259_PHOTO_EN_649288.jpg
Image with caption: "Six ways to monitor your brand online (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160323_C2259_PHOTO_EN_649289.jpg
Image with caption: "What is the internet saying about your brand? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160323_C2259_PHOTO_EN_649292.jpg
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