Monitor social media in real-time with CNW's MediaVantage

CNW improves social media monitoring capabilities of MediaVantage; a revolutionary software designed to manage, monitor and measure media relations using a single web-based portal

TORONTO, Feb. 8 /CNW/ - CNW has added social media monitoring tools to its all-in-one communications management software, MediaVantage. Clients of the system can now monitor microblogging platforms such as Twitter and integrate any public RSS feed into their MediaVantage portal, allowing more customization than ever before.

"Media monitoring isn't just about newspaper clippings anymore," said Nicole Guillot, Vice President, Product Management and Operations at CNW. "This upgrade addresses the increasing influence of online news sources in the PR professional's world. It is part of CNW's commitment to provide MediaVantage clients with the ability to monitor all relevant sources within one convenient platform."

In today's 24-hour news cycle, effective reputation management is more difficult than ever. Online reputation can make or break an organization's bottom line - quickly. MediaVantage PR software allows communications professions real-time ability to Monitor media coverage and online public reaction, Manage workflow around a response and Measure media or community relations performance in one, convenient portal:

    -   Monitor when and where you're getting coverage by searching the
        largest collection of media content available electronically in one

    -   Get automated reports and real-time news alerts delivered to your
        handheld or desktop so you're always one step ahead of the curve

    -   Manage your workflow by collaborating and coordinating all
        communications efforts in one place

    -   Produce dynamic charts and clip books to illustrate and measure
        tonality, trends, key message pick-up, readership, brand mentions and
        quote counts.

Powered by CNW's technology partner dna13, MediaVantage has revolutionized media monitoring and reputation management processes for PR professionals across Canada. Since launching in 2005, a growing number of smart communicators now consider MediaVantage an indispensible tool for tracking, managing and organizing media coverage from print, radio, broadcast and online sources.

To learn more about how MediaVantage, visit:

About CNW

CNW is celebrating 50 years of connecting organizations to relevant news and information consumers. Established in 1960, CNW is more than just a newswire service, offering communications and disclosure services designed to help clients work more efficiently and meet their objectives.

SOURCE Canada NewsWire Ltd.

For further information: For further information: Amanda Laird, Communications Specialist, CNW Group,, Tel.: (416) 863-5601

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