MoneySense rates NCC as top environmental charity for the seventh year in a row

Nature Conservancy of Canada recognized by MoneySense Magazine

TORONTO, Nov. 30, 2016 /CNW/ - As Canadians enter an important time of the year for charitable gift giving, MoneySense Magazine has ranked the Nature Conservancy of Canada (NCC) the top environmental charity in the country for the 7th consecutive year.

On #GivingTuesday, the not-for-profit, private land conservation organization welcomed the announcement, published in MoneySense Magazine's Charity 100 rankings. 

The Nature Conservancy of Canada earned an overall grade of A-.  The magazine's ranking, the only one of its kind in Canada, evaluates charities based on their overall efficiency, fundraising efficiency, governance and the size of their cash reserves.

The MoneySense Magazine rankings can be found here.

MoneySense began grading Canada's biggest 100 charities seven years ago providing valuable information to guide Canadians as they consider where best to invest their philanthropic gifts.  Using data obtained from the Canada Revenue Agency, websites and the charities themselves, MoneySense provides potential donors with a measure of a charity's transparency.

"The MoneySense Charity 100 gives donors confidence in our accountability.  When combined with the impact of our work -- the natural areas we conserve and care for and the animals and plants they sustain -- it is inspiring," says John Lounds, President and CEO of the Nature Conservancy of Canada.  "We are grateful to be recognized again this year."

The Nature Conservancy of Canada has 250 employees coast to coast with offices in every province.

"We work hard to earn the trust of our donors. More than 80 percent of the funds we raise are spent directly on our conservation program," says Lounds.


The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.8 million acres (1.1 million hectares), coast to coast.

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SOURCE Nature Conservancy of Canada

Image with caption: "Nature Conservancy of Canada (CNW Group/Nature Conservancy of Canada)". Image available at:

For further information: Media Contact: Andrew Holland, National Media Relations Director, Nature Conservancy of Canada, Toll Free: 1-877-231-4400, E-mail:


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