PowaTag leverages mobile devices to create new sales channels to attract convenience and impulse purchasers
TORONTO, June 16, 2015 /CNW/ - Moneris Solutions Corporation ('Moneris'), one of North America's largest processors of debit and credit payments, announced today it will be entering into a relationship with Powa Technologies ('Powa') to be the preferred Canadian provider of PowaTag, a unique mobile solution that extends the world of online commerce to traditionally offline environments.
PowaTag is an innovative technology that connects consumers to the things they want to buy through a simple, easy to use mobile payment application. The solution offers a number of ways for merchants and consumers to interact and make purchases instantly, for example:
- PowaTags can be added to window displays so consumers can scan the tag and make an instant purchase and pick it up in store, or have it delivered to their home
- Audio tags can be added to radio and TV ads allowing users to 'listen' to the ad with the app and immediately purchase an item
- For charities, PowaTags enable instant-donations by using tags in advertisements on billboards, online and direct mail
"Technologies like PowaTag deliver a streamlined route to buying that is in high demand from today's consumers," said Rob Cameron, Moneris Chief Product and Marketing Officer. "Businesses need to leverage the ubiquity of mobile devices in order to convert as many customer touch points as possible into sales. Turning every point of contact into a point of sale is a very powerful solution for merchants. It fundamentally changes the way in which they can interact with customers, gain sales, and drive awareness."
PowaTags can be QR codes, audio codes, or embedded inside applications. These PowaTags can appear almost anywhere including social media, posters, catalogues, email, mobile apps, YouTube videos, websites, store windows, and even on product packaging. When a PowaTag is triggered, the consumer is presented with a simple, frictionless path to making a purchase. With PowaTag, merchants can say goodbye to the days of shopping cart abandonment frustration.
Research has found abandonment to be as high as 97 per cent when browsing on smart phones1 and 68 per cent on tablets2.
Dan Wagner, Founder and CEO of Powa Technologies, comments: "We created PowaTag with the mission to transform the way people interact and transact with their favourite brands every day. With Moneris standing as Canada's largest processor and acquirer of card payments, this partnership is a fantastic endorsement of our vision to change the retail landscape."
Available for both iOS and Android, with Windows Phone coming in Q3, PowaTag technology can be easily integrated with merchants' existing e-commerce and payment systems. Not only does PowaTag open doors to new sales opportunities, the platform provides deep location-based analytics and insights into the purchasing decisions of customers.
For more information, please contact email@example.com
About Powa Technologies
Powa Technologies is an international commerce specialist that creates technologies that enable a seamless consumer experience across all purchase channels: online, offline and everywhere. With its next-generation solutions like PowaTag, Powa removes the final barriers to instant global transactions through a revolutionary instant mobile payment technology. Significant investment capital has accelerated company growth, attracting the industry's finest subject matter experts to conceive, build and deploy innovative commerce technology at the heart of both merchants' and brands' future omni-channel selling strategies.
Powa Technologies is headquartered in London, UK, with offices in New York, Atlanta, San Diego, Miami, Toronto, Paris, Madrid, Stockholm, Berlin, Amsterdam, Milan, Hong Kong, Taiwan, Singapore and Shanghai
About Moneris Solutions
As one of North America's largest providers of payment processing solutions, Moneris Solutions Corporation ("Moneris") offers credit, debit, wireless and online payment services for merchants in virtually every industry segment and processes more than three billion transactions, annually. Moneris offers electronic loyalty and stored-value gift card programs. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit www.moneris.com.
SOURCE Moneris Solutions
For further information: Media contact: Darren Leroux, Moneris Solutions, (416) 734-1442, Darren.firstname.lastname@example.org; Rachael Factor, FleishmanHillard, (416) 645-3660, Rachael.email@example.com; For more information or images of PowaTag please contact Rani Gill on +44 (0)7590 534 173 or Matt Brown on +44 (0)7914716800. Alternatively email Powa@flamepr.com or visit: www.powa.com