TORONTO, Nov. 13, 2012 /CNW/ - To help prepare new moms for the journey into motherhood, Mom's Day One Inc. has launched its Mom's Day One Box programme, which will present new moms with gifts and resources that are essential in the first days with a new baby. St. Michael's Hospital and North York General Hospital were the first two Toronto hospitals to be a part of this initiative geared at supporting and enhancing the new mom's early experience of motherhood.
The name of the box originates from the belief that it takes that first day or night for a new mom to understand the joys and challenges that arise in life with a new baby. As such, the main distribution point of the box will be at local hospitals, as this is where most moms truly begin their voyage.
The first set of 2000 Mom's Day One boxes were funded by Nina Binkowska and Simone Miller along with help from Nick Eliades and their Partners (Huggies, Gymboree Play and Music, Mam, Munchkin, Homeocan, C.S.T. Consultants Inc., Aleva, Sudocream, Help, We've got Kids, Adult Essential Gummies, Live Clean, Tena, Mother's Choice, Ameda, Movies for Mommies, Salsa Babies and Dyson). Delivery of the boxes has been sponsored by Speedy Transport Limited.
For more information visit www.dayone.ca
SOURCE: Mom's Day One Inc.
For further information:
Media contact info:
Simone Miller, Director of Development and Communication, phone (647) 504 9675, email: [email protected]