Winner can visit countries or regions found in their DNA
NEW YORK, April 5, 2017 /CNW/ - Last year, travel site momondo launched The DNA Journey, an award-winning film and project that garnered over 300 million views across different platforms worldwide.
momondo invited 67 participants from around the world to take part in the project. The participants were offered a DNA test to find out more about their ancestry, after discussing their heritage and prejudices. Later, the participants were invited back and the results were revealed in an emotional and surprising video. After the film was released, more than 175,000 globally participated in the original competition tied to the video. The prize for the first round of winners was a DNA kit, and the grand prize was a DNA Journey to some of the countries or regions found in the participant's DNA.
"The project is about opening our eyes to the fact that we are all more connected than we think. Many of the participants were surprised to see that they had roots in regions that they initially admitted a prejudice towards. Americans and Canadians have an understanding that most of us have roots in other regions, and I think that reminding ourselves of that with the DNA Journey helps us change our view of other cultures and nationalities for the better," says MaryBeth Lauro, momondo's spokesperson and Colorado native.
The travel site is still working to break down prejudices and believes that travel is a powerful tool that leads to individuals being more open-minded and trusting of other cultures and countries.
"We want to give people the courage to stay curious and open-minded, so we can all enjoy a better, more open world," concludes Lauro.
Now momondo is offering Americans and Canadians another chance to uncover their own ancestry and discover their DNA origins.
From the 5th April 2017, momondo will run a four-week competition to win one of 60 DNA kits**, participants will enter by writing a short brief about how they will open up the world through travel.
And one lucky American and Canadian will each win a DNA Journey worth 1600 dollars* to visit countries or regions found in their DNA.
For more information and to enter the competition please visit
Watch the DNA Journey film here.
*Prize of 1500 EUR roughly equal to 1600 USD.
**Competition will run in both US and Canada with 30 DNA kit winners and one main prize winner in each country.
momondo.com is a free and global travel search site that compares billions of prices on flights, hotels and travel deals. Momondo has won several awards and is recommended by leading international media organizations such as CNN, Frommer's, The New York Times and The Daily Telegraph. Momondo is headquartered in Copenhagen and serves travelers across more than 30 international markets. momondo's mobile applications are available for free for iPhone and Android.