Mom: Such a small word for such a big job

 - Babies"R"Us, Canada celebrates 15 years of being there for mom -

TORONTO, May 1, 2014 /CNW/ - For the past 15 years, Babies"R"Us, Canada has been a destination for moms and families as they enjoy the journey from first finding out they're expecting to bringing their baby into the world. With a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, diapers, bedding, clothing for preemies through size 4T, toys and plenty of unique gift ideas, 80 Babies"R"Us locations nationwide make shopping for baby easy.  Starting on May 2, Babies"R"Us, Canada will celebrate 15 years of being there for mom with in-store offers, daily online deals, a heart-warming video, a Top 15 list of 'Must-Have' items and a 15X AIR MILES reward miles event*.

"At Babies"R"Us, we know that the demands of motherhood can be overwhelming, especially for first-time moms, and that's why we have put together a list of the top baby gear items to help parents enjoy the journey," said Liz MacDonald, Vice-President, Marketing and Store Planning, Toys"R"Us, Canada.  "Babies"R"Us is the destination for everything baby, our online and in-store Babies"R"Us Registry eliminates guesswork and geographical barriers from gift-buying. Plus, all-about-baby.ca, our online resource centre, is a great place to go to connect with other parents, to get inspired by expert tips and find various buying guides to make selecting items easier."

Babies"R"Us 15^th Anniversary Must-Have Items (in alphabetical order):

1. Baby Zoom WiFi Video Monitor & Internet Viewing System from Summer Infant - A multi-platform system that enables in-home, continuous and overnight monitoring on a 2.5" high-resolution colour LCD handheld monitor, plus in-home and away-from-home viewing capabilities on smartphones, tablets and computers with the free Summer Link WiFi APP.
   
2. BassiNest Swivel Sleeper from HALO Innovations - The only infant bassinet that moves. Now little one can sleep as close to mom as possible and still sleep safely in her own separate space.
   
3. Clothing: 2-pack Sleepers** from Koala Baby and 3-Piece Turn me Around Set from Carters – The 2-pack Sleepers come in 100% cotton in various adorable colours and styles at great prices. The 3-piece Turn Me Around sets also come in 100% cotton and include two short-sleeve bodysuits and one pair of pants that feature a colourful design for baby's bottom.
   
4. Diaper Genie Elite from Playtex - Featuring a revolutionary Double-Lock design and 5-layer refill to seal in odour, the Diaper Genie Elite is hygienic, easy to use and easy to empty.
   
5. Frontier CT Harness-2-Booster – Congo from Britax - The new Britax Frontier CT Combination Harness-2-Booster boasts the ground-breaking Clicktight Installation System combined with Britax's leading Head Safety technologies. The Frontier CT keeps a growing toddler safe and offers parents the peace of mind of a secure and easy car seat installation each and every time.
   
6. Glider LX Gliding Swing – Roundabout**from Graco - A unique gliding swing that soothes with the same gentle motion parents use when cuddling and comforting baby in a nursery glider.
   
7. Modes Click Connect Travel System**from Graco - The Graco Modes Click Connect Stroller is the perfect stroller to grow with baby, from infant to toddler. It is three strollers in one: Infant Car Seat Carrier, Infant Stroller and Toddler Stroller, and provides ten versatile riding options.
   
8. Natural & Classic Bottles from Avent – The Natural bottles feature a wide, breast-shaped nipple that helps promote a natural latch-on, which is similar to the breast. The Classic bottles are time-honored and clinically proven to reduce colic and fussiness, especially at night. Bottle colours include white, pink and blue with various designs and by visiting aventadvantage.com parents can also take advantage of 10% off all Avent products every day at Babies"R"Us.
   
9. Ovale Classic Crib** from Babies"R"Us - This exclusive Ovale Classic Crib is sleek and modern with beautiful sloping sides, assuring that it will blend with any décor. The classic crib features a mattress platform that easily adjusts to 3 different heights, to meet baby's developmental needs. Crib easily converts to a day bed and full-size headboard.
   
10. Rainforest 1-2-3 Musical Gym from Fisher-Price –This soft gym features three distinct modes: lay under play, tummy time, and sit at play.  Each mode encourages baby to play with fun items like hanging toys, a butterfly mobile, a musical character with a roller ball, a mirrored sun, a peek-a-boo surprise and a giraffe that can be used as a soft toy for baby to play with.
    
11. Trio 3-in-1 Deluxe High Chair - Marlo**from InGenuity - An innovative three-in-one high-chair design that adjusts with little ones as they grow. With this versatile high chair parents receive three seats in one - every chair you'll need from newborn to toddler.
    
12. Triple Fun Exersaucer: Life in the Amazon from Evenflo - ExerSaucers promote learning through play and encourage your baby to engage in object exploration and tactile development. An all- in-one Playmat, ExerSaucer and Activity Table with 3-position height adjustment for extended usage as baby grows.
    
13. Towel Warmer from Baby's Journey – Snuggle sweet babies in a warm and cozy towel after bath time.  It is as easy as placing the hooded towel into the towel warmer and pressing start. Works great for onesies, blankets, and even full-sized towels.
    
14. 3D Lite Convenience Stroller - Lime from Summer Infant - The Summer Infant 3D Lite Stroller is a durable stroller that has a lightweight and stylish aluminum frame and is one of the lightest strollers on the market.
    
15. 3-piece Crib Set (Chelsea, Zahara and Hampton) from Sadie and Scout - A three-piece bedding set by Sadie & Scout that allows parents to mix and match the reversible comforter, fitted crib sheet, and tailored crib skirt with their choice of wall decals, canvas art, and décor to create a nursery that's just their - and baby's - style.

Babies"R"Us' 15^th Anniversary Celebration Includes:

• DAILY ONLINE DEALS: Visit Babiesrus.ca/dailydeals from May 2 - 16 for new and exciting online offers every day. 
  
• IN-STORE OFFERS: Pick up the May 2 – May 8 Babies"R"Us flyer and enjoy great Anniversary offers for mom and baby.
  
• BONUS AIR MILES: On May 3 only, shoppers will earn 15X AIR MILES reward miles, when they spend $100 or more on baby products in-store or online*.
  
• AIR MILES SHOPPING CARD: On May 3 with the purchase of any baby products, customers will receive a re-usable AIR MILES Baby Shopping Card (valid May 10 – July 31, 2014) that allows consumers to earn 100 BONUS AIR MILES reward miles (when they spend $75 or more on baby products) every time they shop.
  
• IN-STORE SEMINARS: Customers can visit their local Babies"R"Us location on May 3 or May 10 at 11am for Baby Registry Seminars to find out everything they need to know about building the perfect baby registry.
  
• BABIES"R"US SAVINGS CARD: The celebration ends with a special offer on May 16 and 17. When shoppers spend $75 or more at Toys"R"Us or Babies"R"Us, they will receive a Babies"R"Us savings card***.
  
• HEART-WARMING VIDEO: To say thank you to its loyal customers over the past 15 years, Babies"R"Us has created a video called "You're My Mom" about what it means to be a mom. Sit back, relax, enjoy and share the video with friends: ForMom-babiesrus.ca
  
• TOP 15 MUST-HAVE ITEMS: Babies"R"Us makes decision making easier for new and expecting moms by curating the list of 15 Must-Have items for new and expecting parents.     

* See www.toysrus.ca/airmiles for terms and conditions.

**All items on the list are available at Babies"R"Us, Canada stores nationwide and online at Babiesrus.ca. The 2-pack Koala Baby Sleepers, Graco Glider LX Gliding Swing, Modes Click Connect Travel System, Ovale Classic Crib, and the InGenuity Trio 3-in-1 Deluxe High Chair are exclusive to Babies"R"Us and Babiesrus.ca, and not available at any other major retailer in Canada.

***Savings card offer is save $15 when customers spend $75 on any baby product from May 16 – 30.

About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd and Babies"R"Us (Canada) Ltd are part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 80 full-sized stores across the country, as well as 15 Express locations. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

SOURCE: Toys "R" Us (Canada) Ltd.

For further information and high-resolution images, please contact: Andrea Hanft / Karen Williams, Paradigm Public Relations, [email protected] / [email protected], 416-203-2223