Mom Might Not Be Right About Everything After All
FamilyRated launch allows families to share products and brand experiences, helping consumers make educated choices
TORONTO, Sept. 11, 2017 /CNW/ - Today ChickAdvisor -- Canada's first website devoted to product reviews -- announced the launch of its newest platform, FamilyRated. Like ChickAdvisor, FamilyRated is a destination for consumers to read and write reviews on common household products, except this time, the spotlight will be on family opinions; as those with children can attest, every opinion in a household matters.
FamilyRated is now Canada's premier ratings and reviews platform devoted to families. The highly curated site was created after Ali and Alex de Bold, the co-founders of ChickAdvisor, saw a demand within the existing community for a space devoted to families.
"As a mother of two, I know that shopping for the family is just one more thing on a long to do list," said Ali de Bold, co-founder of ChickAdvisor. "Time is a precious commodity. So when you're buying something, you need to get it – and get it right -- the first time. No one wants to stand in line to return something, especially not with a child. Ratings and reviews play a critical part in helping make informed purchase decisions. We want FamilyRated to be a resource that helps parents shop smarter, and more importantly, a place where people can easily find the brands families use and trust the most."
In addition to writing reviews and ratings, FamilyRated provides members the opportunity to try new products for free through the website's Family Rated Club. These programs introduce new brands and merchandise to the reviewer community and are used to generate real, authentic reviews. Reviewers can share their thoughts on their personal social media channels, providing a chance to amplify brand messaging outside of the FamilyRated and ChickAdvisor communities.
The de Bolds saw a similar need earlier this year for male-focused reviews, which led to the January launch of XYStuff, which shares the same business model as both ChickAdvisor and FamilyRated.
"As with XYStuff, we recognize that there has been a huge shift in consumer purchasing behaviour, especially with so many similar products out there from various brands," added Alex de Bold. "Busy families should have a place where they can go to make informed and educated decisions based on reviews from real people, without wasting their valuable time."
For more information on FamilyRated or to review a product of your own, please visit FamilyRated.com.
About FamilyRated
Founded in 2017 as part of the ChickAdvisor parent company, FamilyRated is a site devoted to families and the products they use every day.
SOURCE ChickAdvisor
Media Contact: Madeleine Stoesser, Director, RNMKR, [email protected]
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