Vancouver-based fintech firm leverages strategic partnership with Postmedia to build brand awareness
VANCOUVER, Aug. 4, 2016 /CNW/ - Over the past two months, Mogo Finance Technology Inc. (TSX: GO) ("Mogo") ran its #FinancesWithBenefits campaign, generating nearly 240 million media impressions1. Mogo's ads have been seen by more Canadians than ever through its strategic media partnership with Postmedia Network Inc. ("Postmedia"), securing advertising placement in Postmedia publications across their print and digital platforms.
Leveraging Postmedia's extensive Canadian network, which according to Vividata's 2016-Q1 study of Canadian consumers, has the highest readership of all Canadian newspaper groups with 10.7 million weekly print and digital readers, Mogo successfully launched its #FinancesWithBenefits campaign on June 1, 2016. The campaign highlighted unique benefits of the Mogo® Account over 30 consecutive days to maximize exposure and increase brand awareness among Canadians.
"We're looking to make an impact and build a relevant brand for millennial-minded consumers seeking digital banking alternatives. We know that millennials build loyalty to the community around the brand, rather than the brand itself, so we featured real people we've built real connections with in our ads," explained David Feller, Founder and CEO of Mogo. "We featured Mogo employees and Canadian influencers throughout the campaign to showcase the community we've already built, and inspire others to join the conversation."
With more than 200,000 current members, Mogo's goal is to reach one million members over the next three years. Working directly with the country's largest media network allows the fintech firm to build brand awareness at an accelerated rate and introduce Canadians to a truly digital financial experience in a way that can't be matched.
"The Vividata study revealed that, on average, daily newspapers reach 77% of millennials across Canada each week. Our Postmedia marketing partnership has enabled us to gain significant leverage in our marketing investment, as well as de-risk this spend and reach new target audiences. We're able to communicate with more than 10 million Canadians every week to deliver our value proposition—that gives us a major competitive advantage," continued Feller.
Mogo is currently running daily print, digital and sponsored content ads nationally across Postmedia's network, with a higher concentration in BC, AB and ON.
About Mogo Finance Technology Inc.
Mogo (TSX: GO)—a Vancouver-based financial technology company—is transforming the way Canadians bank by offering them a more convenient and engaging digital alternative. With one account sign-up in under three minutes, users get instant access to innovative products designed to improve their financial health. Whether users are looking to borrow money, obtain insight on their credit score, or get tips on managing their money, Mogo is making it easier for its 200,000 members to get in and stay in financial control. To learn more about Mogo—referred to as the potential "Uber of finance" by CNBC, Toronto Star, and others—visit mogo.ca.
1 Total media impressions numbers are based on Postmedia's circulation numbers across print and digital publications where Mogo secured ad placement during the months of June and July 2016, including national and regional publications in BC, AB and ON. Digital impressions secured through display ads and content generated 139 million impressions, and print ads drove 99,452,264 impressions.
SOURCE Mogo Finance Technology Inc
Image with caption: "Mogo's #FinancesWithBenefits Campaign Delivers 240 Million Impressions (CNW Group/Mogo Finance Technology Inc)". Image available at: http://photos.newswire.ca/images/download/20160804_C5605_PHOTO_EN_747475.jpg
For further information: Craig Armitage, Investor Relations, CraigA@mogo.ca, (416) 347-8954; Alex Langer, Capital Markets, AlexL@mogo.ca, (604) 765-1604