Mogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulting 101 Marketing Campaign

Popular national event series for the financially curious combines learning about "adulting" with a wine-infused party to receive major nod as innovative marketing approach from international judges.  

VANCOUVER, March 9, 2016 /CNW/ - Mogo Finance Technology Inc. (TSX: GO), one of Canada's fastest growing financial technology companies, is thrilled to be selected as a finalist for the International FinTech Innovation Awards 2016 in the FinTech Marketing Category. Mogo has been recognized for their groundbreaking, national, millennials-and-money event series "Adulting 101."

This novel approach to teaching financial literacy in a relevant and engaging context was nominated as one of five finalists selected in the FinTech Marketing Campaign of the Year category. 

"We knew from audience and market response that we were connecting with millennials and the financially curious in an impactful way with these events—a mashup of wine-drinking and financial literacy education," said Chantel Chapman, Mogo's Financial Fitness Coach and creator of the Adulting 101 series. "Our hope is to inspire millennials to be more mindful of their financial fitness. These events and Mogo's approach prove that finance doesn't have to be boring."

"It's rewarding to be recognized for our disruptive approach to financial services and it's clear that our message is resonating with consumers looking to get in control of their financial health," said Stephanie Leakey, Director of Marketing at Mogo. "Being named a finalist alongside brands like MasterCard and Visa is great validation that the Mogo brand is making an impact on the traditional legacy banking sector."

The FinTech Innovation Awards honour the highest achievements from the global financial and payments technology industries over the past year, celebrating teams and individuals who are blazing a trail within the sector. Following a rigorous judging process, finalists for the 2016 FinTech Innovation Awards were announced this week across 14 categories. They were first shortlisted (from hundreds of nominees) then narrowed down to 68 finalists by an expert panel of 16 international judges made up of leading authorities and specialists from across the FinTech sector. Finalists are online http://www.fintechinnovationawards.com/enter-now

The awards ceremony takes place in London England on April 13th at the Brewery. Chapman and Leakey will be attending on behalf of Mogo. Event hashtag:  #TheFIAs

About Adulting 101 Events
These events held across Canada are for those (of legal drinking age, of course) who want to dip their toes into the world of personal finance while dipping their nose into great wines. Since its launch, Adulting 101 has attracted hundreds of attendees and shown that finance does not have to be boring or traditional, bringing to the forefront a topic that is not often talked about but is on everyone's mind. "Financial literacy among millennials is an issue. Even if it is being taught, it's not necessarily resonating. If my fellow millennials are anything like me, we need a little entertainment to keep our attention in the social media age," said Chantel Chapman, Financial Fitness Coach with Mogo. "That's why we made these education sessions more of a cash prize-infused party than a lecture." With creativity and vision, Mogo demonstrates with their Adulting 101 event and educational content that it's possible to not only spark conversations about raising your credit score and managing your money, but also—more importantly— to make it relatable and enjoyable.

About Mogo
Mogo (TSX: GO) is building a digital financial brand for the next generation of Canadians by offering convenience, transparency and a more engaging customer experience. With over 150,000 members and growing, we are using technology and design to not only transform the way consumers access financial solutions (it takes only about three minutes to create a MogoAccount online), but also enable them to take control of their financial health. Savvy members can get out of debt faster through our unique Level Up program, spend responsibly with one of our cool free reloadable Mogo Prepaid Visa cards, and keep on top of payments by signing up for Mogo's text and email alerts. To learn more about Mogo—recently referred to as the potential "Uber of banking" by CNBC, Toronto Star, and others—visit mogo.ca.

Event  footage: https://www.youtube.com/watch?v=prso5DaXRuE

SOURCE Mogo Finance Technology Inc

Marci Hotsenpiller, PR for Mogo, Tel: [phone], [email protected]