'SAMY' Gets Hyper-Local With Proximity
LOS ANGELES and ATLANTA, Sept. 12, 2012 /CNW/ - MobileBits, provider of the SAMY?mobile direct marketing network and Proximus Mobility, a location-based proximity and geo fencing solutions company, today announced an agreement that connects hyper-local proximity triggers for campaigns into the SAMY mobile network.
SAMY is a 'Mobile Mall' that enables any merchant, retailer or brand to connect with large numbers of mobile consumers. The solution provides business a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer in real-time. The MobileBits and Proximus technology integration provides businesses targeted and "on the spot" offers delivered in the mobile app when they enter a proximity zone, which is within or immediately outside the store. In addition, Proximus clients can leverage the SAMY application to maintain a continuous engagement strategy long after they have left the storefront.
"Hyper-local proximity triggers are a valuable feature that offer even greater geo-defined control over your campaign targeting," says Walter Kostiuk, Chairman and CEO, MobileBits. "Businesses can easily setup multiple position triggers within SAMY and deliver location relevant messages."
"By providing local business with powerful tools and data such as dwell times, traffic patterns and engagement levels, business will not only be able to reach customers with a customized mobile experience but will also be able to make more informed business operations decisions on staffing, sales floor optimization and inventory management among others." Said Mike Zeto, CEO of Proximus
Location-based proximity marketing is the hyper-local distribution of contextually relevant, marketing content to mobile consumers. This type of content encourages impulse buying and increased interaction on premise or at the point of purchase
To learn more about SAMY, visit www.samy.net
About Proximus Mobility
Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers' mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. For more information, visit www.proximusmobility.com.
MobileBits Corporation is a global technology company that strengthens relationships between companies and their audience by enabling exceptional digital experiences. Our direct mobile marketing network 'SAMY' delivers valuable touch-points to mobile devices, which, in turn, drives engagement and loyalty to maximize revenue. Products include SAMY, SAMY4ME and PRINGO CONNECT. Key accounts are McDonalds, Spar, Extreme Pita, Mucho Burrito, plus many others.
SOURCE: MobileBits Corporation
For further information:
Brian Ehrlich, +1-941-225-6102, [email protected]