Mobile Phone Throwing Championship Arrives in Canada

Unconventional sporting competition sponsored by Mobilicity offers Canucks chance to break World Record & win $5,000

TORONTO, Oct. 4, 2012 /CNW/ - Mobilicity today announced it is bringing the sport of Mobile Phone Throwing to the 'True North, strong and free' by hosting the 1st Annual Canadian Mobile Phone Throwing Championship in Toronto on Saturday, October 13th.

Inspired by the recent Mobile Phone Throwing World Championships in Finland, the Canadian competition will take centre stage at next weekend's Red & Blue Bowl game between the Varsity Blues and the York Lions, a revered annual Canadian intercollegiate football tradition.

The game's halftime show will showcase the top three qualifiers each throwing a mobile phone down the football field to set a Canadian record and attempt to break the 101.46-metre-world-record-throw set in August by Ere Karjalainen of Finland.

The three finalists will compete in front of thousands of spectators for the title of Canadian Mobile Phone Throwing Champion plus the chance to win $5,000 and a Samsung Galaxy S III smartphone with a year of Mobilicity's unlimited data, talk and text service. The second and third-place finalists will each win a smartphone with Mobilicity's unlimited service.

"It's no secret that most Canadians have been frustrated for years about being locked into mobile phone contracts and paying the highest rates in the world, said Mobilicity's Chief Customer Officer Anthony Booth. "At Mobilicity, we understand what Canadians have been going through and want to give them the unique opportunity to unleash their pent-up frustration and make history at the same time."

Recycling mobile phones for Waste Reduction Week
The 1st Annual Canadian Mobile Phone Throwing Championship is timed to coincide with Waste Reduction Week in Canada (October 15 - 21). According to a survey released by the Canadian Wireless Telecommunications Association (CWTA) in January 2012, only 14 per cent of Canadians said they recycled mobile phones.

As a participant of the CWTA's Recycle My Cell program, Mobilicity will put recycling bins in the stadium for easy and safe recycling of mobile devices. The same survey found that 43 per cent of Canadians said they put their old devices into storage; many because "they didn't know what else to do with it."

1st Annual Canadian Mobile Phone Throwing Championship:
Saturday, October 13, 2012
Qualifying rounds begin at 11 am.
Kick-off is at 1 pm.
Championship round during Halftime Show (approx. 2:30 pm)
Varsity Centre, 299 Bloor Street West, Toronto.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at

SOURCE: Mobilicity

For further information:

please contact:

Sheryl Steinberg, Director, Corporate Affairs, or
Michelle Fabbro, Specialist, Corporate Affairs

Nazia Khan, Vice President
Temple Scott Associates Inc.
416.360.6183, ext. 237

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