Mobile Integrated Systems Dials Capital C for Their Global Software Launches

TORONTO, Jan. 21, 2013 /CNW/ - Mobile Integrated Systems, Inc. (OTCUS: MIBI) is pleased to announce that it has retained MDC marketing agency Capital C as their agency of record to develop and deploy global launch campaigns for two of their flagship products, one of which has earned feature app status on Bloomberg App Portal.

"The Capital C branding team captured the power and potential of both of our technology solutions to develop brilliant launch campaigns that will engage our target audience in the channels they live, work and trade," says Murray Simser, President and CEO of Mobile Integrated Systems, Inc. He added, "We continue our strategy of fishing where the fish are."

"Innovation is the lifeblood of any business," says Tony Chapman, CEO of Capital C, "and MIBI has developed two breakthrough software solutions. One uses mobile technology with the potential to put any lottery within arm's reach of desire while the other truly revolutionizes online trading. As a creative agency, you couldn't ask for more to shape your strategies and creative work."

About Mobile Integrated Systems, Inc.
Mobile Integrated Systems, Inc. is a technology company focused on developing and deploying mobile products and transaction systems to a variety of industry sectors including lotteries, gaming, transportation, telecommunications, and finance, among others. More information can be found at: http://mobileintegratedsystems.com/

About Capita C Partners Inc.
Founded in 1992, Capital C has worked with a wide spectrum of national and international clients, representing many of the top ranked brands in the marketing world. They have led a steady stream of award winning campaigns, and have garnered national and international awards, including, in 2007, recognition as Marketing's Agency of the Year. More information can be found at: http://www.capitalc.ca/

Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such forward-looking statements are inherently uncertain. Our actual results may vary materially from those expressed in any forward-looking statements as a result of various factors and uncertainties. Mobile Integrated Systems, Inc. cannot provide assurances that any prospective matters described in the press release will be successfully completed or that Mobile Integrated Systems, Inc. will realize the anticipated benefits of any transactions. Various risk factors that may affect our business, results of operations and financial condition are detailed from time to time in the Annual Report on Form 10-K and in the Current Reports on Form 8-K and other filings made by Mobile Integrated Systems, Inc. with the U.S. Securities & Exchange Commission. Mobile Integrated Systems, Inc. undertakes no obligation to update information contained in this release.

SOURCE: Mobile Integrated Systems, Inc.

Mobile Integrated Systems marketing team, [phone]; or Capital C, Sarah Stringer, [phone]

http://mobileintegratedsystems.com

http://www.capitalc.ca