Canadian mobile app users spend an average of at least $2,500 annually
TORONTO, Nov. 27, 2018 /CNW/ - With the holiday season in full swing, Canadians are increasingly turning to their phones using mobile on-demand apps to streamline their tasks and checking off their to-do lists. New research from global mobile payments leader PayPal reveals that Canadian mobile app users on average spend at least $2,500 annually on apps for everyday tasks. Coming in particularly handy over the holidays are apps for travel, cab rides, food and grocery delivery, cleaning, laundry, and at-home beauty services.
As the mobile on-demand economy continues to grow, the PayPal Canada study reveals half of Canadians rely on an average of three on-demand apps, a trend that continues to accelerate. Recent data found Canadian mobile app usage has grown by 74 per cent in the past two years accounting for nearly half of global internet traffic last year1.
"The power of mobile apps is transforming how we live our lives. From meal delivery, to ordering cabs and cleaning services, many services are now at the touch of our fingertips; they help free up time in our busy schedules," said Nancy Sahota, PayPal Canada's Head of Consumer Segment. "At PayPal, we are focused on making mobile payments on apps and websites seamless so that people can focus on what really matters—like the joy of the holiday season."
Chores are less of a bore with mobile apps saving the day
Mobile apps are defining a new lifestyle trend with more and more Canadians incorporating mobile on-demand apps into their daily routines to streamline daily chores and tasks. With holiday demands and endless to-do lists, it's no wonder that one in five Canadians have started using mobile apps for their laundry and dry-cleaning (22%), beauty services (21%), and grocery delivery (19%) and these numbers are likely to increase during the holidays to free up time better spent enjoying with friends and family.
Men versus Women: who relies more on apps
The data reveals that men are leading the charge when it comes to on-demand task-based app usage. The study reveals men are significantly more likely than women to rely on mobile on-demand apps to tackle day-to-day tasks.
- When it comes to getting around town, nearly three quarters of men (74%) rely on apps for taxis or rideshares, compared to two out of three women (64%).
- Men are more likely to use a mobile app to get groceries delivered – 42% compared to 31% of women.
- More men (32%) use a task-based app such as a house cleaning service compared to women (22%).
- Similarly, more men (29%) use mobile laundry and dry-cleaning services to ease the burden of chores than women (17%).
- However, women (28%) are more likely to treat themselves to beauty services via mobile apps like Style or Soothe than men (25%).
Fueling holiday hunger
"In today's busy environment, we are witnessing an explosion in the use of food delivery apps, a trend that did not exist five years back," notes Sahota. Some of the first mobile on-demand apps developed – specifically food and beverage apps – continue to drive usage with 70 per cent of Canadians taking their morning meal on the go by ordering coffee and breakfast items. Nearly two out of three Canadians are using mobile apps like UberEats and Foodora for food and meal delivery (63%).
In British Columbia, using mobile apps to streamline the morning routine is even more prevalent with 78 per cent usage whereas those in Quebec are the least likely to use mobile apps to order coffee or breakfast items (54%).
Going further, the survey found a huge proportion of Millennials turning to mobile solutions, with 77 per cent of them using food and meal delivery apps, versus 43 per cent of Boomers.
From arriving in style to parking with ease
As the holiday season comes into full effect, Canadians will plan their holiday events and gatherings and likely use cabs to get to where they need to be as quickly as possible. The study reveals more than two thirds (69%) of Canadians rely on mobile apps for taxi or rideshare services, such as Uber or Lyft and these numbers are likely to spike during the holidays when festivities rise.
Parking apps are seeing greater adoptions. Nearly half of Canadians (49%) are using mobile apps for parking, such as Green P or EasyPark. This is not only a trend in urban centres. Three quarters (76%) of urbanites use mobile apps for taxis and rideshares, while 64 per cent of their suburban counterparts, and 52 per cent of those in rural areas, do the same. However, both urban (51%) and suburban (48%) Canadians prefer the convenience of paying for parking through an app.
For more information on mobile on-demand apps, please visit www.paypal.ca/shopping.
The online survey was conducted through the Legerweb panel. The study was in field between August 30 – September 6, 2018, and surveyed n=1,807 Canadian mobile app users* starting from the ages of 18 and older. The survey was offered Canada-wide in English & French. The estimated margin of error for the total sample is +/- 2.31% at a 95% confidence level.
*To qualify as a Canadian mobile app user, the respondent must be 18+ years old, and use 1 or more mobile apps for on-demand services (i.e. taxi and ride sharing (like Uber or Lyft), parking, food and meal delivery, coffee, beverage, and breakfast items, grocery delivery, beauty services, laundry and dry-cleaning, and other task-based services such as dog walking, handyman, and house cleaning). The incidence rate for those using one or more mobile apps for on-demand services is 50% of the adult population.
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit https://www.paypal.ca.
1Yahoo Canada, "State of Mobile: Canada Edition," February 2, 2017, website
SOURCE PayPal Canada