Toronto-based company aims to eliminate wait times at quick-serve restaurants and cafés
TORONTO, May 6, 2015 /CNW/ - Today, Grabb Mobile Inc., launches a free mobile app Grabb, giving users the option to pre-order and skip-the-line at a growing number of well-known restaurants, and cafés across the downtown Toronto area. Based on Grabb data, customers spend an average of nine - 12 minutes waiting in line-ups at quick-serve restaurants during peak hours. Grabb allows users to reclaim their lunch break by pre-ordering and pre-paying for their meals. Available for download on Android and iOS, Grabb is revolutionizing the customer experience, allowing users to securely pre-order and pre-pay for meals in only a few taps.
"Convenience is the one driving force that's always been behind my idea for Grabb. When I was at Queen's University, I used to spend 20 - 30 minutes a day waiting in line for simple drip coffee. I saw an opportunity to offer customers a more convenient and efficient way to order, and set out to develop an app to do just that," said Kabir Daswani, founder, Grabb Mobile Inc. "The bigger idea behind Grabb is being able to offer customers a way to spend less time waiting in line-ups and more time doing what they want to do."
Grabb is a free, easy-to-use mobile app for smartphones and tablets that allows users to browse through a list of local restaurants, select and modify their order, and securely pay in a few taps. To ensure orders remain fresh, Grabb provides live updates on wait times, order status, and notifies users once their order is ready for pick up, displaying a map with approximate walking times and distance to the destination. Grabb also goes as far as providing users with a virtual line-up, where customers can see themselves move up in real-time relative to other Grabb users.
Grabb's comprehensive security standards ensure user information is protected at all times. Sensitive data is encrypted, and credit card information is stored separately on a secure server handled by Braintree (subsidiary of PayPal, Inc.), a gold standard payments processor and the leading payment gateway company trusted by multibillion dollar companies like Uber and AirBnB. Grabb also sends e-receipts via email each time an order is submitted, allowing users to easily track and verify all transactions. To date, users have saved a combined total of 340 hours or 14 days of waiting in line using Grabb.
"Technology has become a part every day life, so we developed an app that empowers customers to make the most of their time by offering a safe and simple ordering experience," said Daswani. "People simply don't enjoy lengthy lineups or unexplained waits. We want to work with businesses to help improve their operations, and make unnecessary line-ups a thing of the past."
Recognizing an opportunity for Toronto businesses, Daswani launched Grabb as a tool for them connect with customers and improve customer service. The tablet-based ordering system integrates with existing ordering processes to maximize business, reducing long line-ups and attracting new customers. With consumers spending an average of 44 per cent of time online on smartphones, Grabb allows restaurants to tap into the growing mobile ordering market and strengthen customer relationships.
After successful beta testing in several restaurants located in Toronto's King West, Queen West, and Financial District neighbourhoods, Grabb now aims to increase business partnerships across the GTA and Canada. Grabb currently works with 26 restaurant locations to improve business operations and maximize revenue.
Popular Grabb partners in Toronto's trendy Queen West, King West and Financial core include Fresh Off The Boat, Buna's Kitchen, Brioche Dorée, Hero Certified Burger, What A Bagel, Mean Bao, Buster's Sea Cove, The Chickery and many others.
Grabb is available for download on the App Store, Google play, and online www.grabb.ca.
To learn more about Grabb, visit www.grabb.ca.
Grabb was developed by Grabb Mobile Inc., a mobile marketing start-up based in Toronto. Grabb Mobile Inc. revolutionize the way consumers interact with the food and beverage industry.
SOURCE Grabb Mobile Inc.
Image with caption: "Figure: Grabb, Toronto's pre-order and 'skip-the-line' smartphone app (CNW Group/Grabb Mobile Inc.)". Image available at: http://photos.newswire.ca/images/download/20150506_C4843_PHOTO_EN_16279.jpg
Image with caption: "grabb Mobile Inc. (CNW Group/Grabb Mobile Inc.)". Image available at: http://photos.newswire.ca/images/download/20150506_C4843_PHOTO_EN_16280.jpg
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