Mobile Advertising Patent Portfolio From CVON Innovations Limited Moved to
Auction on November 11th at ICAP Ocean Tomo's Fall 2010 Live IP Auction

    


    
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<p><span class="xn-location">CHICAGO</span>, <span class="xn-chron">Sept. 8</span> /CNW/ -- ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L) and the world's premier patent auction firm, will now offer the mobile advertising patent portfolio from CVON Innovations Limited at the upcoming Fall 2010 Live Auction in Napa, California on <span class="xn-chron">November 11th</span>. This patent portfolio is the fourth largest in the world behind Yahoo!, Microsoft, and Google and consists of more than 300 patents and patent applications.</p>
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    (Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO)
    (Logo: http://www.newscom.com/cgi-bin/prnh/20100614/CG20517LOGO)

    
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<p>Many of the patent families included in this portfolio will play a strategic role in controlling access to mobile advertisement for both new and existing players. The claim scope of the assets cover technologies that have, and will become central to the business models and revenue generation paths in mobile advertising including ad funded applications, direct marketing to mobile devices, in-messaging advertising, mobile search, social media and instant messaging, pay per action in mobile devices, and advertising optimization in mobile devices.</p>
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<p>"With a development team of more than 100 people, we have captured business essential technologies needed to implement mobile advertisement systems and services. We now have more granted patent families in the field than anyone in the world," said CVON Innovations' CEO Janne Aaltonen.</p>
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<p>"Owners of this portfolio will be in a position to include or exclude new entrants to this profitable and growing market," said ICAP Ocean Tomo's CEO <span class="xn-person">Dean Becker</span>.  "With mobile advertising expected to reach <span class="xn-money">$12 billion</span> in 2014, the value of this portfolio will continue to increase."(1) Mobile carriers, device manufacturers, application vendors, mobile platform operators and developers, content providers, and other entities operating in the mobile device arena should take interest in this portfolio.</p>
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<p>The expected value of this portfolio is $7.5+ million. It can be purchased immediately, in advance of the auction through ICAP Ocean Tomo's Purchase Now feature for <span class="xn-money">$15 million</span>. Interested parties should contact <span class="xn-person">Dean Becker</span> at [phone] or <a href="mailto:[email protected]">[email protected]</a>.</p>
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<p>To view the Fall Auction catalog online visit <a href="http://icapoceantomo.com/auction/fall/catalog">http://icapoceantomo.com/auction/fall/catalog</a>.</p>
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    (1) From Informa Telecoms & Media 2008

    About ICAP Ocean Tomo LLC
    
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<p>ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.</p>
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    About ICAP
    
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<p>ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP is also the source of global market information and research for professionals in the international financial markets. ICAP plc was added to the FTSE 100 Index on <span class="xn-chron">30 June 2006</span>. For more information go to <a href="http://www.icap.com">www.icap.com</a>.</p>
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For further information: Cali Munoz of ICAP Ocean Tomo, [phone], [email protected] Web Site: http://www.icap.com http://www.icapoceantomo.com