Mix, Match, and Customize the Alcatel A50™ Smartphone to Make It All Your Own - Coming August 18 to Telus and Koodo

Express yourself with the fully customizable Alcatel A50 smartphone, which comes with three swappable SNAPBAKTM covers that easily snap onto the back of your device to light up, power up, and amp up your mobile experience

TORONTO, Aug. 16, 2017 /CNW/ - Today Alcatel – a top-five smartphone manufacturer in North America – is unveiling an all-new smartphone experience for TELUS and Koodo Mobile customers across Canada, with the introduction of the Alcatel A50 and SNAPBAK accessories. Offering a perfect balance of smartphone functionality powered by Android™ 7.0 Nougat, the A50 includes the complete Alcatel SNAPBAK accessory system, including the LightUp, Sound and Power SNAPBAK covers; redefining experience driven value for smartphone users. The Alcatel A50 with SNAPBAK covers will be available online and in TELUS stores across Canada starting at $0 CAD on a two-year term or $240 CAD outright, and from Koodo Mobile for $240 CAD outright or $0 CAD on a Tab™ Small plan beginning August 18.

"Alcatel focuses on delivering the best in experience driven value for our customers and today's announcement of the A50 with TELUS represents this ongoing commitment, "said Steve Cistulli, President and General Manager of TCL Communication, North America. "With the A50, TELUS customers get the most unique smartphone experience currently available in Canada, providing creative new ways to customize and enhance their mobile experience."

ALL YOUR MOBILE EXPERIENCES IN ONE VALUE-PACKED BUNDLE
The Alcatel A50 is a feature-packed mobile companion offering exceptional functionality in both entertainment and productivity. Stream your favorite movies and shows on the spacious 5.2-inch display without worrying about having to re-charge, thanks to the all-day 2,800mAh battery. An efficient Quad-Core processor provides smooth and seamless multi-tasking to get things done effortlessly so you have more time to do what you enjoy. Keep your content secure with features like Private Unlock that lets you hide sensitive information when sharing your phone, and Private Mode which lets you hide specific apps and photos during use so that all of your data is safe from the public eye.

With Android 7.0 Nougat, you can make your Android smartphone your own with options to configure your settings based on your preferences. Maximize your data usage with Data Saver which minimizes cell data from being used by background apps, how you're notified like silencing future alerts from within an app, optimizing battery usage for all-day power and more.

Capture memories with the A50's 8MP rear camera, featuring dual-tone flash so you can get the best shot any time. Squeeze all your friends in for a photo with the 2MP front-facing camera equipped with LED flash for perfectly exposed selfies. Create ready-to-share photos with photo enhancement features that come pre-loaded including color filters, time-lapse, instant-collage, and face beauty for social media worthy photos straight from your Alcatel A50.

ALL THE WAYS TO MAKE YOUR ALCATEL A50 UNIQUELY YOURS
Beyond the core features that make the Alcatel A50 a capable every day smartphone, it also offers options to customize your overall experience from the inside out. Easily transform your device theme and app icons using the exclusive Color Catcher app that uses the camera to focus in on color elements to create your unique color-coordinated phone theme with matching home screen and icons to make it all your A50 all your own.

Mix and match the SNAPBAK covers to boost the fun or function of your all-new A50. Transform your phone into an interactive LED light show using the LightUp SNAPBAK and view colorful visual notifications of incoming calls, messages, e-mails, custom patterns and more. Boost the fun of your device with the Sound SNAPBAK turning your A50 into a portable speaker with two booming 2.5 watt stereo sound speakers, plus a built-in kickstand so you can have a hands-free audio experience wherever you go. The Power SNAPBAK extends the battery life on A50, increasing your battery life up to 22 hours of talk time, 80 hours of music playback time, and 10 hours of video playback time with a slim profile of less than a quarter of an inch thick.

For more information about the Alcatel A50 and the SNAPBAK covers, please visit Alcatel's website.

ABOUT ALCATEL
TCL Communication designs, develops and markets a diversified range of mobile devices in more than 160 countries under the Alcatel brand. Currently a top-five smartphone manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today's mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.

TCL Communication is a wholly owned company of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Nokia used under license by TCL Communication. For more information on Alcatel mobile devices, please visit Alcatel's website.

SOURCE Alcatel

For further information: Media Contact: Jason Gerdon or Grace Lim, Email: PR@TCTUSA.com


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