MISSISSAUGA, ON, May 4, 2012 /CNW/ - In the social media space usually dominated by the big car brands, Mississauga Toyota, a single-point dealership, has taken a leap into the world of Facebook contests in a very big way. With the Park A Yaris Contest, conceptualized, designed and developed by Dashboard, an integrated engagement agency in the heart of Toronto, their goal is simple - to give away a 2012 Toyota Yaris Hatchback. But, through a fun and engaging world on their Facebook page, they've taken one of the more mundane elements of driving - parking - and turned it into an exciting way to enter for a chance to win weekly prizes and the Grand Prize of a Toyota Yaris.
In the last 12 months, Mississauga Toyota has been shifting their advertising efforts online and this contest represents their greatest achievement to date. With a rich interactive entry mechanism, users can select the colour of their Yaris, add their profile picture, explore a virtual parking lot filled with whimsical illustrations and pick a place to park. With a heavy focus on sharing, users earn extra entries for every friend that enters the contest after they've referred them. Combined with a very modern and urban design, this ambitious project illustrates Mississauga Toyota's commitment to standing out as an innovative dealership and marketer.
Mississauga Toyota is a family owned and operated business whose staff will welcome you, making sure you receive exceptional attention every time you visit. Located west of Highway 427 on Dundas Street, Mississauga Toyota has a 20,000 square foot indoor showroom where you can see all their new vehicles as well as the entire used car inventory in climate controlled comfort.
Dashboard is located at Adelaide and Spadina in downtown Toronto. Known for the great work they've done for ING DIRECT, Unilever Canada, Sporting Life, The Grid and more, they're an agency that believes in the power of strategy, creativity, passion and ingenuity.
Check out the Park A Yaris Contest at http://www.facebook.com/MississaugaToyota1/app_315289121870883
Image with caption: "Mississauga Toyota's Park-A-Yaris Contest (CNW Group/Mississauga Toyota)". Image available at: http://photos.newswire.ca/images/download/20120504_C3732_PHOTO_EN_13134.jpg
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