MiO, NXNE and Much Announce Second Wave of Acts for MiO Squirtcar

Wintersleep, Dragonette, D-Sisive and more to play transformed Queen Street West Streetcar

TORONTO, June 18, 2014 /CNW/ -MiO – the game-changing liquid water enhancer – has teamed up with North by Northeast (NXNE) and Much to transform a Queen Street West streetcar into an official festival venue – The MiO Squirtcar. Much curated and will host the final night, Saturday, June 21, of the run which will feature performances from Wintersleep, Dragonette, D-Sisive and Rich Kidd, and Down with Webster's Camm Hunter.

"MiO is all about empowering people to make their experiences original and it doesn't get any better than this lineup," said Joseph Mele, brand manager, MiO, Kraft Canada. "We want to give people a truly original event they will remember forever; working with NXNE and Much have allowed us to do just that."

The MiO Squirtcar runs along Queen Street West between Dufferin Street and McCaul Street every night between Wednesday, June 18, and Saturday, June 21.

But that's not all – MiO has plenty of other unique activations to keep festival goers intrigued throughout NXNE, check them all out here

Find out more by following @MiOCanada and using the hashtag #MakeItOriginal on Twitter and Instagram.


Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

Image with caption: "MiO Squirtcar Schedule (CNW Group/Kraft Foods Group, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140618_C2760_PHOTO_EN_3715.jpg

Image with caption: "MiO (CNW Group/Kraft Foods Group, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140618_C2760_PHOTO_EN_3735.jpg

SOURCE: Kraft Foods Group, Inc.

For further information: Ryley Murray, Edelman, 416-849-2511, ryley.murray@edelman.com; Kathy Murphy, Kraft Canada, 1-847-646-4538, news@kraftfoods.com

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