Disney Consumer Products partners with Mercedes-Benz Start Up for a "Minnie Inspired" Design Competition
TORONTO, Oct. 21, 2014 /CNW/ - Disney's leading lady and global fashion icon, Minnie Mouse, was spotted at World MasterCard® Fashion Week in Toronto. Through a new partnership with Disney Consumer Products, Mercedes-Benz Start Up Competition finalists were tasked with the creation of one look inspired by Minnie Mouse. Sid Neigum was crowned the winner this evening at a private reception hosted by Samantha and Caillianne Beckerman alongside none other than Minnie Mouse. The winner earned a prize of $2,500 to put towards their own collection.
"We are thrilled to be involved in World MasterCard® Fashion Week this year supporting up and coming design talent here in Canada," said Janice Lau-Pearson, senior manager, franchise, Disney Consumer Products Canada. "We always say there is 'a little Minnie in all of us,' so we love seeing the designers interpret their own version of Minnie style."
A new element to the program, the six finalists were asked to design one look inspired by the iconic character. Each designer was instructed to design one head-to-toe look for spring/summer 2015 based on the essence of Minnie. The six looks will be displayed in the fashion environment as part of a Minnie themed installation for the duration of fashion week.
As one of Disney's most adored characters, Minnie Mouse is truly making her mark on the international fashion map. Minnie's look is timeless and elegant, yet fun. She is known for her classic silhouette, signature bow, polka dots and primary colour palette of black, white and red. Through her positive nature and strong sense of self, she inspires women around the globe to find their own sense of personal style, while staying true to themselves.
On Monday, Minnie was welcomed to the city of Toronto by local style stars, Samantha and Caillianne Beckerman. The fashionable pair hosted Minnie on a tour of Toronto, hitting Toronto hot spots throughout the day, sharing their selfies, street style snaps and fashion sightings through their social media channels. The pair also participated on the Mercedes-Benz Start Up judging panel and acted as co-hosts for the evening reception.
"We are beyond thrilled to have the Beckerman sisters as our fashion ambassadors here in Toronto," said Lau-Pearson. "First of all – not only do they love fashion, but they truly adore Minnie Mouse. More importantly though, Samantha and Caillianne exude such confidence with their own personal style – they inspire others and lead by example, just like our dear Minnie – and that to us is the most fashionable thing of all."
Minnie fans were able to follow the fun by following the hashtag #MinnieSpotted. Guests in attendance were also encouraged to share their own versions of #MinnieStyle, posting photos of themselves donning their very own set of Minnie ears.
To access photos from the #MinnieSpotted campaign and tonight's evening visit www.wireimage.com.
For a video recap and more information, visit www.DisneyLiving.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving .
Image with caption: "Tonight, at World MasterCard® Fashion Week in Toronto, Minnie Mouse announced the winner of the Mercedes-Benz Start Up “Inspired by Minnie Mouse” Design Competition, sponsored by Disney Consumer Products Canada. The winner, Sid Neigum, pictured with Disney fashion ambassadors Samantha Beckerman (pictured left) and Caillianne Beckerman (pictured right), was awarded $2,500 and, of course, a signature pair of ears. (CNW Group/Disney Consumer Products)". Image available at: http://photos.newswire.ca/images/download/20141021_C2024_PHOTO_EN_6963.jpg
Image with caption: "Tonight, at World MasterCard® Fashion Week in Toronto, Minnie Mouse announced the winner of the Mercedes-Benz Start Up “Inspired by Minnie Mouse” Design Competition, sponsored by Disney Consumer Products Canada. The winner, Sid Neigum, pictured with Disney fashion ambassadors Samantha Beckerman (pictured left) and Caillianne Beckerman (pictured right), was awarded $2,500 and, of course, a signature pair of ears. (CNW Group/Disney Consumer Products)". Image available at: http://photos.newswire.ca/images/download/20141021_C2024_PHOTO_EN_6964.jpg
SOURCE: Disney Consumer Products
For further information: Media Contact: Erin O'Brien, Senior Consultant, Veritas Communications, [email protected], 416-646-1841