Media Agency of the Year Win Follows Slew of Awards for Mindshare Canada
TORONTO, Nov. 17, 2017 /CNW/ -- Mindshare Canada, the global media agency network that's part of WPP, won big at Strategy Magazine's Agency of the Year Awards last week, taking home the Bronze trophy for Media Agency of the Year. These awards honor the best of the best in creative, media, digital, PR, and design across all of Canada, with judges specifically scoring the strategic insight and creativity behind each agency's campaigns. Mindshare Canada was specifically honored for its adaptive media strategies, growing content capabilities, and more – including innovative work with Ben & Jerry's, Dove, and Walmart Canada.
"We're thrilled that Strategy Magazine has recognized a great growth year for the agency and our team's leaps in media innovation," said Karen Nayler, CEO, Mindshare Canada. "You can't have great work without great teams, and I'm proud every day to work with such talented people that drive provocative ideas, agile media strategies, and strong results for our clients."
The Media Agency of the Year win comes on the heels of a number of other honors for Mindshare Canada's client work, including:
Kimberly-Clark's Huggies' "No Baby Unhugged" campaign won the Grand Prix, plus two Gold and two Silver, at Strategy Magazine's recent Strategy Awards (in partnership with Ogilvy & Mather).
The same Huggies program also took home the Analytics award at the WARC Awards.
Three wins at the Ad Club of Toronto's Out of Home Showdown for work with Kimberly-Clark and Nordstrom in Canada, including the top award: Overall Showdown.
Global Agency of the Year at the Mobile Marketing Association's SMARTIES Awards – honoring the best of the best in mobile across the globe. In Canada specifically, Mindshare also won Bronze with Dove for their Snapchat Hack.
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients' lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation because in today's world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. Visit us at MindshareWorld.com or MindshareInTheLoop.com and follow us on Twitter @MindshareCanada.
GroupM is the leading global media investment management company for WPP's media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world's largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP's data investment management group, Kantar, and together they account for almost 50% of WPP's group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.