TORONTO, Nov. 30, 2017 /CNW/ -- Mindshare Canada, the global media agency network that's part of WPP, won big at the Canadian Marketing Association Awards last week. Celebrating its 50th anniversary this year, the CMA Awards honor the outstanding work produced by the partnerships between clients and agencies. Mindshare Canada's client work took home 12 awards, including eight Golds, and spanned categories such as promotion/shopper marketing, digital consumer services, experiential and innovative media, and much more. And at the end, Mindshare Canada was one of the most awarded agencies of the night.
But that's not all. These CMA wins come on the heels of a big winning streak for the agency. Just a few weeks ago, Mindshare Canada also took home the Bronze trophy for Media Agency of the Year at Strategy Magazine's Agency of the Year Awards. And in the past couple months alone, the agency has also had its work honored at the WARC Awards, Strategy Awards, SMARTIES Awards, and Ad Club of Toronto's Out of Home Showdown. More details are available here.
CMA Winning Campaigns:
GOLD: Digital Financial Manulife's "Mortgage Truth" Agencies/Partners: Mindshare, DentsuBos
GOLD: Community Engagement Consumer Products & Services Unilever's Baby Dove, "Beautifully Real Moms" Agencies/Partners: Ogilvy, Mindshare, Harbinger Communications, H&O
SILVER: Experiential and Innovative Media Consumer Products - General Kimberly-Clark's Huggies, "No Baby Unhugged" Agencies/Partners: Ogilvy, Mindshare
BRONZE: Advertising Consumer Products General Unilever's Dove, "Look How Far We've Come" Agencies/Partners: Ogilvy, Mindshare, Harbinger Communications, Reactiv
BRONZE: Digital Consumer Services Air Canada, "Test Drive Canada" Agencies/Partners: JWT, Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients' lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation because in today's world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. Visit us at MindshareWorld.com or MindshareInTheLoop.com and follow us on Twitter @MindshareCanada.
GroupM is the leading global media investment management company for WPP's media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world's largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP's data investment management group, Kantar, and together they account for almost 50% of WPP's group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.