TORONTO, Oct. 19, 2020 /CNW/ - Mimi's Rock Corp. (TSXV: MIMI) (the "Company"), an online dietary supplement and wellness company, is pleased to announce the launch of Dr. Tobias products with two new online retailers: iHerb and eVitamins. In addition the Company announced its first sales via Amazon Japan under its All Natural Advice brand. (Amazon Japan is the 4th largest Amazon marketplace worldwide.) The two new channel expansions mark a breakthrough in the scale and availability for the Dr. Tobias brand. iHerb is one of the largest US-based e-commerce retailers, while eVitamins ships to over 85 countries worldwide.
'We are thrilled to offer our products on these two well-established wellness platforms. It allows Mimi's Rock to increase the discoverability of its Dr. Tobias products, to acquire new customers, while offering existing customers an enhanced shopping channel experience," added David Kohler, CEO of Mimi's Rock.
The Company also announced several organizational changes. Effective January 1st, 2021, Telfer Hanson will step away from his roles as Executive Chair of Mimi's Rock Corp., Managing Director of DTI GmbH, and Managing Director of Mimi's Rock GmbH (two German subsidiaries), however, he will retain the role of Chairman of the Board of Mimi's Rock Corp. Effective immediately, Chirag Patel has been named Chief Operating Officer of Mimi's Rock. Previously, Chirag held the position of V.P. of Operations and Strategy. Andrew Patient, in addition to his role as Chief Financial Officer of Mimi's Rock, will become the Managing Director of DTI GmbH and Mimi's Rock GmbH. "These changes are in lock-step with the Company's growth strategy and create better overall alignment within the organization," commented David Kohler.
About Mimi's Rock Corp.
Mimi's Rock Corp. is an online dietary supplement and wellness company which market and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling Colon 14-Day Cleanse and the #1 selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act. All Natural Advice has been featured on BNN as a top selling skincare brand in Canada, and has been rated the #1 Beauty Brand on Amazon Canada for the past four years.
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