Raonic to take on role of global brand ambassador
TORONTO, June 29, 2015 /CNW/ - Aviva Canada Inc., one of the country's
leading providers of home, auto, leisure and business insurance, and
Canadian tennis star Milos Raonic are proud to announce a multi-year
partnership. As part of the multi-year deal, Raonic will wear the Aviva
logo on his uniform commencing this week at Wimbledon.
Raonic is currently ranked world No. 8 by the Association of Tennis Professionals (ATP). He has won six ATP titles, starting with the SAP Open in 2011, and
reached the semi-finals of Wimbledon in 2014. Raonic is the highest
ranked Canadian tennis player in the open era and will become a brand
ambassador for Aviva - both in Canada and around the globe. He was born
in Titograd, SFR Yugoslavia (now Podgorica, Montenegro) and moved to
Canada with his family at the age of three.
"Insurance companies are an integral part of our communities, and I am
excited to be associated with such a strong Canadian insurer and global
brand," said Raonic. "I'm on the road most of the year and it's great
to know that my partner Aviva will be there to support and protect what
I care about most."
"To be connected with a world-class athlete who proudly represents
Canada on the world stage as Milos does, is a privilege for Aviva in
Canada and globally," stated Aviva Insurance Company of Canada
President Sharon Ludlow. "We are hopeful that our new partnership will
contribute to the growing strength of the sport for generations to
The announcement comes shortly after Aviva Canada entered a 10 year deal
with Tennis Canada - for the naming rights of their core Toronto facility - as the Aviva
Centre (located at 1 Shoreham Drive), and becomes the official Platinum
and exclusive Insurance Partner of the Rogers Cup presented by National Bank, at both the Toronto and Montreal events. The Rogers Cup takes place
August 7-16 in Montreal with the men's draw at Uniprix Stadium and
August 8-16 in Toronto with the women's draw being held at the Aviva
Centre at York University.
About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance
groups in Canada providing home, auto and business insurance to more
than three million customers. The company is a wholly-owned subsidiary
of UK-based Aviva plc and has more than 3,000 employees, 25 locations
and 1,700 independent broker partners. Aviva Canada invests in positive
change through the Aviva Community Fund, Canada's longest running
online community funding competition. Since its inception in 2009, the
Aviva Community Fund has awarded $5.5 million to over 100 communities
For more information about Aviva Canada, visit AvivaCanada.com, our blog or our Twitter, Facebook and LinkedIn pages.
SOURCE Aviva Canada Inc.
For further information:
Senior Manager, Public Relations & Social Media
Aviva Canada Inc.
Desk: (416) 288-2685, Mobile: (416) 523-3225
For Milos Raonic
Manager, Milos Raonic
Mobile : (917) 747-1124