Millions of Canadians suffer needlessly with hearing loss

TORONTO, May 18 /CNW/ - ListenUP! Canada is urging all Canadian adults to get their annual hearing test during Hearing Awareness Month.

Research from the Hearing Foundation of Canada reports that out of three million Canadians who have hearing loss, only one-in-six wear hearing aids. This leaves more than 80 per cent of hearing impaired Canadians straining to hear the conversation.

As the fastest growing and third most prevalent chronic health problem among elderly Canadians, hearing loss affects 10 per cent of all Canadians, of which 25 per cent are over the age of 45, and 50 per cent are over the age of 65. For most people, hearing loss progresses slowly over many years, and it often deteriorates so gradually that family members, friends and co-workers notice a hearing loss before the individual does.

According to Kate Dekok, Chief Audiologist of ListenUP! Canada, "Many Canadians affected by hearing loss are simply unaware, or they choose to downplay the impact it has on their lives."

Numerous studies have shown that hearing loss can lead to anxiety, frustration, depression and withdrawal from social activities. But at ListenUP! Canada, a hearing assessment takes just 15 to 30 minutes and there is no cost or obligation to clients.

"As hearing healthcare experts, we regularly discuss with our clients the importance of regular check-ups," says Dekok. "By ensuring they receive an annual hearing assessment, and seek treatment if necessary, it's easy to avoid the negative effects of hearing loss, and they're one step closer to experiencing a better quality of life."

For more information or to schedule a no cost hearing test, please visit

About ListenUP! Canada:

ListenUP! Canada is Ontario's leading provider of hearing aids, with over 65 locations and 100 certified hearing healthcare experts across the province. Our mission is to provide individuals who have a hearing loss with the most professional, comprehensive and convenient hearing healthcare services and products needed to enhance the quality of their lives through better hearing.


For further information: For further information: about ListenUP! Canada or to arrange an interview with Kate Dekok, contact: Christina Atkinson, ListenUP! Canada, (416) 925-9223 or

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