Millennials care: Elizz launches Student Video Contest to celebrate younger caregivers

$5,000 in prizes available to top three winning producers

MARKHAM, ON, Jan. 24, 2017 /CNW/ - In the lead-up to National Family Caregiver Day on April 4, Elizz has launched a Student Video Contest to capture the many faces of caregiving, through the eyes of millennials.

The contest builds on a successful collaboration between Elizz – Canada's go-to place for all things caregiving – and the renowned portrait photographer, Christopher Wahl. In 2016, Wahl's powerful portrait series garnered media attention and shone a light on the profoundly human side of caregiving.

"Elizz is a consumer-inspired brand that has launched family caregiving out of the medicalized world of health care, into the social mainstream," said Shirlee Sharkey, CEO of Saint Elizabeth and Elizz. "By connecting with caregivers on a new level, we're bringing greater awareness and proactive supports to this growing, stressed population."

"We launched the Student Video Contest as a way to engage younger caregivers and profile their amazing talent and unique stories," said Allyson Kinsley, senior vice president of Elizz. "The response so far from high schools, colleges and universities has been amazing."

Original video entries will be judged by a panel of caregiving and media industry leaders, including experts from Elizz, Cheil Canada and Notch Video.

The contest runs until March 10th at 11:59PM EST. For full details, visit

Fast facts

  • While family caregiving is often associated with baby boomers, it's a societal issue that touches every generation.

  • There are over 1.2 million caregivers in Canada between the ages of 15 and 24.

About Saint Elizabeth and Elizz
Saint Elizabeth is a national health care provider that has been opening the door to new possibilities and care experiences for more than a century. Recognized as Canada's largest social enterprise, we employ 8,000 people and visit 18,000 clients every day, for a total of 50 million visits in the past decade. With Elizz, our breakthrough brand dedicated to family caregiver wellness, we are bringing digital services, fresh thinking and positive change to caregivers nationally. Through the Saint Elizabeth Research Centre, our Health Career Colleges and the Saint Elizabeth Foundation, we are helping to make the future of health care brighter and stronger. Learn more at and or find us on social media.


For further information: Media Contact, Madonna Gallo, 905-968-6430,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890