VALLEY FORGE, Pa., July 21, 2015 /CNW/ -- CertainTeed, North America's leading brand of building products, will bring its cutting-edge insulation and drywall products to eight high-stakes remodeling projects on HOME FREE, a new competition series premiering 9 p.m. ET Wednesday, July 22, on FOX. With guidance from trusted contractor Mike Holmes, the series will challenge nine couples with renovating eight run-down properties in eight weeks in hopes of winning their dream home. The show will broadcast in the U.S. and Canada.
For each project, contestants will use CertainTeed's wall-to-wall product solutions, helping them meet tight project timelines while also ensuring complete indoor comfort in each home for years to come.
"This series is an exciting opportunity to show homeowners that renovation projects involve much more than just changing out cabinets and countertops. The often-overlooked products we choose to put in our walls have a major impact on the overall health and comfort of a home," said John Crowe, president and CEO of CertainTeed Corporation. "As a long-time advocate for healthy homes, Mike Holmes will be the perfect guide for these prospective homeowners, educating them on using the right products for every job."
During each episode of the new series, Holmes will present the couples with tasks designed to test and challenge the skills of these do-it-yourself enthusiasts. Holmes will be with the competitors every step of the way – critiquing their work and demanding they meet his high standards, while also sharing his expertise and guidance to help them reach new heights. As a surprise twist, when the work is done for the day, the couples don't have far to travel to get home—because not only must they work together to restore the home, they must all live together in the same dilapidated work site 24/7. The more they accomplish, the better they sleep at night.
Each week, the couples with the best work will move forward in the competition, while the couple who didn't perform up to code will face elimination. Eliminations will continue each week, until only two couples remain, who will fight to the finish to win their ultimate dream home.
To ensure healthy homes for decades after the renovations are complete, the project teams will use AirRenew® Essential Indoor Air Quality (IAQ) drywall, which uses proprietary technology to absorb formaldehyde and convert it into safe, inert compounds that are trapped within the board. For example, chemicals are often introduced into the home by the off-gassing of new furniture, paint, carpeting and even air fresheners. In fact, CertainTeed's complete line of AirRenew wallboard products have been designated as HOLMES Approved Products and have been used by Holmes in other projects promoting healthy indoor air.
Contestants will insulate the homes using SMARTBATT™ with MoistureSense™ Technology, the first kraft-faced fiberglass batt insulation to contribute to healthier homes by intelligently managing moisture. Moisture in a home is unavoidable, but SMARTBATT's innovative facing adapts its permeability based on humidity levels in the wall cavity, which allows the walls to "breathe" and reduces the potential for mold and mildew growth, helping to protect families by creating a cleaner and safer indoor living environment.
For more information, visit www.CertainTeed.com/homefree.
About HOME FREE
HOME FREE is produced by Relativity Television and executive-produced by Tom Forman, George Verschoor, Trice Bartow, Brad Bishop, Andrew Marcus and Mike Holmes. The series will be distributed internationally by ELECTUS. www.fox.com/home-free
About Mike Holmes
Mike Holmes is a professional contractor and the host and creator of the hit TV series "Holmes on Homes®," "Holmes Inspection" and "Holmes Makes It Right." After working in the building and renovation industry for more than 20 years, Holmes was asked to develop and host his own television series, "Holmes on Homes®," which became an international success and broke ratings records, solidifying his career in television. With more than 30 years' experience as a licensed contractor, Holmes has been able to use television as a tool to educate homeowners on how to manage a renovation; what to look for in contractors; the right products for the right job; proper home repair and maintenance; and their rights as homeowners.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America's leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For seven consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2015 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014. www.certainteed.com