New Team Member Brings Experience and Leadership to Help Build Brand and Boost Sales
GREEN BAY, WI, June 6, 2017 /CNW/ - Popular consumer product manufacturer Fun2Play Toys welcomes Mike Bettiga as new company COO / CFO. Bettiga provides innovation and guidance as the company works to cultivate its branding and position within the consumer market.
Bettiga joins the company with 38 years of corporate retail experience, most recently as former CEO / COO at national retail chain Shopko. Bettiga brings his past work with team building and development to Fun2Play Toys to help ensure that sales meet and exceed current goals.
"I'm excited to join such a promising and up-and-coming company," says Bettiga. "Fun2Play's story is phenomenal, considering the company is still very young. There is a ton of great talent on the team. Already its licensing and retail placement has been very strong, and it received a fantastic reception at the Licensing Expo this year. I look forward to bringing the operational and managerial experience required to ensure that sales remain strong now and in the future."
During his previous work with Shopko, Bettiga pioneered several highly successful businesses within the company. Under his leadership, the company achieved strong growth and financial accountability. Throughout his career, Bettiga's organizational eye has allowed him to pinpoint potential areas where companies can be structured or improved, or where employees' skills can be further developed.
"We started this company 16-17 months ago using our combined experience within the consumer product industry, and are so thrilled that it has achieved its current level of success," says Olen Rice, Co-President of Fun2Play Toys. "Although our small company has immediately gained traction, we needed operational and management experience to ensure we filled in all the gaps. Those are the areas where someone with Mike's knowledge, talent and vast retail management experience will help us the most."
For more information about Mike Bettiga or Fun2Play Toys, please contact Laura Gambino at 1-(416)-593-5628 x110 or by e-mail at [email protected].
About Fun2Play Toys:
In 2016, Fun2Play Toys entered the market with the aim to deliver fun and creative toys around the globe. The company designs, manufactures, markets and creates imaginative products and properties inspired by kids and adults alike. Most recently, Fun2Play Toys created the trendy brand Poo-nicorns that has impacted the pop culture and consumer products sectors through its potty humour, relevancy and speed to market approach. With offices in the US, Canada and Hong Kong, this fast-growing company has shown innovation within the trend and consumer products industries.
SOURCE Fun2Play Toys
For further information: Laura Gambino, SWERVEPR, 1-(416)-593-5628 x.110, [email protected]