18 Jan, 2018, 11:52 ET
Miele is the world's most trusted and desirable premium brand
TORONTO, Jan. 18, 2018 /CNW/ - Miele Canada is proud to return for the eighth year at the Interior Design Show as the official Trade Day Sponsor. In addition, the Miele Canada booth is always one of the highlights and a "must-see" exhibit amongst design enthusiasts. Miele continues to be the premium kitchen appliance brand of choice by consumers, interiors designers, architects and real estate developers.
Since the inception in 1899, the Company motto of "Immer Besser" has been the foundation of the Miele brand and the guiding principle. They continue to uphold the brand philosophy in every way.
Miele Canada is building upon their long legacy of TRUST. As Miele emphasizes the Company motto of "Immer Besser" Miele continues to expand upon the four pillars of excellence: Innovation, Design, Quality and Sustainability.
At IDS18 Toronto, guests will experience the four pillars of the Miele brand from our historical beginning in 1899 to the present day and then they will have a glimpse into our future. As part of our future vision, visitors will also have a sneak preview of the all-new Miele Dialog Oven. The Dialog oven is a revolution in cooking. This Miele oven is the first of its kind, an oven that not only "talks" to the food, but also "listens" to it. By using a two-way "dialog" and energy instead of heat, the oven automatically uses the right amount of energy to cook your food to perfection. All this while also being 70% faster than a conventional oven.
Miele Canada is also showing the soon to launch W1/T1 Washing Machine and Tumble Dryer series. Designed to function harmoniously to provide the best results, the Miele W1/T1 offers the highest quality appliance and the latest features and functions. The washer is designed with a protective drum preventing threads from being pulled and items in pockets to enter the pump, ensuring both clothing and machine are cared for, while the state-of-the-art heat pump dryer offers SteamFinish option which steams and smooths fabric as an alternative to ironing.
Other highlights at the Miele booth:
The Miele Vacuum Sealing Drawer- EVS 6114 will also be launched in 2018. This exciting new product will allow home cooks to use sous-vide cooking in conjunction with the Miele Combination Convection-Steam Oven to get perfect results like Professional chefs. It will also have three vacuum levels, push to open and Sensor Touch Controls.
Miele will also continue to educate consumers on the first Miele Bagless vacuum, the Blizzard CX1. The Blizzard CX1 operates on Vortex technology, exclusive to Miele, with air passing through a single, large cyclone to save power while providing a quiet yet powerful clean. Setting a new standard for cleaning performance and convenient hygiene, the Blizzard CX1's HEPA filter catches even the smallest of particles and allergens ensuring cleaner air for everyone, especially those who are sensitive to dust.
EcoFlex Dishwashers (launched earlier this year)
To meet the needs of consumers demanding eco-friendly products with superior cleaning performance, Miele created the new EcoFlex Dishwashers, coupling low energy consumption with short cycle times. EcoFlex
features the new QuickPowerWash program, which completes a full wash and dry cycle in just 58 minutes. Additional features include the EcoTech heat storage unit to heat water using less electricity, 3D cutlery tray for loading flexibility, and WiFi connectivity for mobile monitoring and control.
Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2017 turnover amounted to approx. EUR 4.00 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany. To learn more, visit www.miele.ca
SOURCE Miele Canada
For further information: Jessica Patriquin, MAVERICK Public Relations 416-640-5525 ext. 230, [email protected]; Monique Fahey, Miele Limited, 905-532-2270 ext. 273, [email protected]
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