TORONTO, Jan. 1, 2012 /CNW/ - Runners…Mascots…Superheros…the MyNextRace.com Midnite Run Toronto takes off "Running" into 2012 in Liberty Village, downtown Toronto. Inspired by New York City's longstanding Central Park Run, MyNextRace.com leads the way with Toronto's most talked about new run.
"We're thrilled to bring something innovative, unique and FUN to the running and fitness marketplace that has attracted participants from all over Ontario" says founder and Race Director Peter Donato, a 5-time Boston Marathoner and owner of MyNextRace.com. Presented by First Capital Real Estate, the Midnite Run and Party brings together all ages and fitness levels for a mostly fun, festive and different New Year's Eve experience. Plans are underway to both grow the Toronto edition and expand nationally in 2012 and beyond.
Leading the way among the crowd of 500 runners is Canada's Olympic Marathon Hopeful Reid Coolsaet, expected to easily cross the finish line first and then jump on a plane 24hrs later headed for high altitude training in Kenya. Runners and Partiers enjoy a pre and post-run "party" with music and dancing sponsored by SteamWhistle Brewery, with proceeds supporting the local Fort York Food Bank.
MyNextRace.com / All Sports Marketing Inc. started in Canada but has since grown and expanded internationally. The website and member communication informs athletes about races in key markets around the world. The web-site has just re-launched this fall. The primarily North American audience is facilitated through the MyNextRace.com website, providing information for members of Generation Active, including runners, cyclists, adventure racers and triathletes. The company currently organizes the 11th Annual Boston Tea Party, Team Canada Brunch held at the Boston Marathon. The only Brunch in the world with a web-site, an annual tradition for Canadians running Boston. www.bostonteaparty.ca
FIRST CAPITAL REALTY INC. (TSX:FCR) is Canada's leading owner, developer and operator of supermarket and drug store anchored neighborhood and community shopping centres, located predominantly in growing metropolitan areas.
The Company currently owns interests in 168 properties, including nine under development, totaling approximately 23.0 million square feet of gross leasable area and 4 sites in the planning stage for future retail development.
Image with caption: "Midnite Run Toronto - Liberty Village (CNW Group/mynextrace.com)". Image available at: http://photos.newswire.ca/images/download/20120101_C9757_PHOTO_EN_8539.jpg
For further information:
Deb Lewis - City Events
Peter Donato [email protected]
901-297-9264 (USA) or 416-707-5944 (Canada)