Micropharma to Launch New Line of Clinically Proven Probiotics that Go Beyond Gut Health

MONTREAL, July 5, 2012 /CNW/ - Micropharma Limited, a pioneer in the development of innovative and effective probiotics, announced today its plans to launch a portfolio of natural supplements and food ingredient solutions aimed at addressing specific health markers to help maintain and improve health and wellness. Adding to its strong pipeline with eight patents filed since 2003, the first probiotic to be launched later this year has been clinically shown to maintain healthy cholesterol levels. Many adults need help in maintaining healthy cholesterol levels because their cholesterol levels exceed those recommended by doctors to help prevent heart disease.

To date, Micropharma and its partners have invested more than $3.5 million into research creating ProSelect™, a proprietary technology that isolates non-GMO, live probiotic candidates with the potential to promote better health and help the body support healthy cardiovascular and digestive systems.

"Through innovative research and development, Micropharma is using state of the art scientific approaches to yield powerful natural products," states Ryan Jones, Chief Executive Officer, Micropharma Limited. "We have two medical doctors on our team, and were the first company to do production optimization for actives within the probiotics field. Our technology and product lines are backed by rigorous peer-reviewed science and extensive consumer and market research, setting us apart from the competition."

Probiotics are becoming increasingly popular among today's health conscious consumers looking to enhance their wellbeing. Sales from foods and supplements boasting probiotic effects are estimated at $28 billion for 2011 and forecast to be approximately $42 billion by 2016[1]; Danone Research has invested $8 million in Micropharma. The company is poised to accelerate this growth, transforming the category by clinically proving probiotics' effects beyond digestive health.

Micropharma Limited, headquartered in Montreal, Quebec, is bringing a new approach to the development of OTC healthcare products, medical foods, and biotherapeutics. Through innovative research and development, Micropharma is creating scientifically powerful products. Micropharma applies a pathophysiological driven method to developing probiotic and enzyme therapies by focusing first on the health concern and then developing the effective products to support health in that condition. Micropharma's product development approach is supported by extensive research to ensure that the most effective products are developed. For more information about Micropharma and its portfolio of natural products, visit www.micropharma.net.

[1] NutraIngredients, 2 Feb 2012 http://www.nutraingredients.com/On-your-radar/Probiotics/US-per-capita-spending-on-probiotic-supplements-expected-to-nearly-double-by-2016?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

SOURCE Micropharma Limited

For further information:

Sheila Weiss, RD, +1-202-664-4717


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