Michael Serbinis is in a whole new PR LEAGUE

Startup health platform names Herscu & Goldsilver as North American Public Relations AOR

TORONTO, Feb. 18, 2016 /CNW/ - Revolutionary health platform LEAGUE Inc. -- founded by former Kobo CEO, Michael Serbinis -- has signed Herscu & Goldsilver as its new agency of record.

"In my experience building disruptive new companies, you only have a limited time to reach escape velocity," said Mike Serbinis, CEO, LEAGUE. "Unlike traditional agencies, the team at Herscu & Goldsilver provides the rocket fuel that companies like LEAGUE need to take off."

LEAGUE Inc. is a digital health platform that connects people to a comprehensive network of health services and benefits, giving them choice, convenience and savings. LEAGUE empowers people to Be Better® every day. The company has just introduced LEAGUE Benefits, designed to unshackle companies from the limitations of old-school health benefits. The platform makes it easy for companies to deliver group benefits, personal spending accounts, health spending accounts, and corporate wellness programs to their employees. More than a hundred companies in Toronto and Seattle are already working with LEAGUE. 

LEAGUE chose Herscu & Goldsilver for the agency's expertise in traditional public relations, coupled with its unconventional tactics to build brand awareness. H&G has worked with  household brands such as Four Seasons Hotels and Indigo, and was recently named one of the world's top 10 crowdfunding partners by Indiegogo. The agency has dominated the tech and startup industry since its launch a year ago.

For more information about LEAGUE Inc., visit www.league.com. If you'd like to learn about Herscu & Goldsilver, please visit www.herscugoldsilver.com.

About Herscu & Goldsilver: Herscu & Goldsilver is a technology and lifestyle public relations agency that specializes in building brand awareness for startups and innovative products. Founded by Corey Herscu and Samantha Goldsilver, the agency has grown rapidly in the past year with new client and staff additions. The agency offers many services including media relations, strategic planning and social media. They strive to use unconventional and creative tactics to provide the best results for their clients. 

SOURCE Herscu & Goldsilver

For further information: Media Contact: Corey Herscu, 416-230-2225 ext. 101, corey@herscugoldsilver.com


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