NEW YORK, April 8, 2015 /CNW/ - Michael Kors is pleased to announce the Canadian launch of its ecommerce website, www.MichaelKors.ca. The brand, known for its jet set glamour and luxe ready-to-wear and accessories, has created a site that captures the style and energy of Michael Kors' global retail stores while offering an exceptional breadth of product, including items available exclusively online. There will also be a rich assortment of apparel and leather goods from the Michael Kors Men's collection. The website has been developed with the Canadian customer in mind, featuring local-currency pricing, free shipping and returns, and dual-language options.
MichaelKors.ca provides an inviting and effortless online shopping experience, mirroring the refined aesthetic and enriched functionality and features of the American website MichaelKors.com, which was relaunched in September 2014. The new site design offers an enhanced user interface, innovative updates to the shopping experience on both the front and back end, and a wealth of unique editorial content.
Glossy photography, clean, sharp graphics and streamlined navigation options welcome visitors to the site. Elevated product photography offers multiple views of each item, allowing the customer to fully understand each product's features and benefits. A separate mobile-optimized site extends the experience to the customer's phone, allowing her or him to browse and shop anywhere, anytime.
Navigation elements offer the customer instant access to the designer's personally selected and always popular "Michael's Must-Haves." Plus, customers will receive complimentary ground shipping on all orders and returns within Canada, with returns available either in store or by Canada Post.
Another exciting feature of the website is the brand's digital editorial magazine, Destination Kors. Divided into three main categories— Jet Set, Michael's Edit, and Runway—Destination Kors will give site visitors an insider's look at the fashionable world of Michael Kors. It is shoppable, as befits a brand designed for jet setters, providing a seamless "see it, love it, buy it" experience from content to checkout.
"My relationship with my customers is incredibly important to me, and I'm always looking for new ways to connect and provide what they need when and where they need it," says Michael Kors. "So I'm very excited to be able to offer our Canadian consumers the full range of the Michael Kors brand in an environment that's both glamorous and practical. Our new site will give customers there the opportunity to really understand my brand, my style and all of the inspiration that goes into each collection we create."
"Our new e-commerce site is going to give our Canadian customers the same luxurious shopping experience they find in every one of our stores," says John D. Idol, Chief Executive Officer. "We are known for providing our consumers with jet set luxury and this site launch is the next step for us in broadening our reach. We are confident that the great product, exciting new content and features, and rich functionality will make our new site the ultimate shopping destination."
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men's and women's ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements include information concerning the Company's possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as "may," "will," "should," "believe," "expect," "anticipate," "intend," "plan," "estimate" or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.
SOURCE Michael Kors Canada
Image with caption: "Michaelkors.ca website landing page (CNW Group/Michael Kors Canada)". Image available at: http://photos.newswire.ca/images/download/20150408_C6961_PHOTO_EN_14059.jpg
For further information: Laura Gatsos, Public Relations Director, MICHAEL KORS, T: 416.360.5677 x117, E: [email protected]