The three-year partnership is the first of its kind between Canadian hemp and music industries
TORONTO, April 26, 2016 /CNW/ - Mettrum Hempworks Inc. ("Mettrum Hemp" or "Mettrum Originals") a subsidiary of Mettrum Health Corp., maker and distributor of Mettrum Originals products, and Live Nation announced a three-year partnership to re-name the Molson Canadian Amphitheatre's grass bowl seating Mettrum Originals Lawn, and bring Mettrum Originals' superfood and skin-care hemp products to artists and music lovers at the popular entertainment venue.
Over the years, Mettrum Originals has been a leader in the hemp industry, introducing the first food brand of its kind in Canada. Its partnership with Live Nation once again marks a first – a collaboration between a Canadian hemp food company and live entertainment.
"We are excited to build and support this unique partnership and are dedicated to enhancing the live music experience for artists and audiences alike," said George Scorsis, president of Mettrum Health Corp. "The Mettrum Originals Lawn will be the perfect spot for music lovers to enjoy the freedom of outdoor seating, while enjoying our superfood products and discovering the benefits of our homegrown hemp products."
For over 20 years, the Live Nation-owned and operated Molson Canadian Amphitheatre has been one of Toronto's premiere concert venues. Its seating capacity of 16,000 features a 7,000-seat grass bowl – now the Mettrum Originals Lawn – that has become an iconic location for concert-goers across the GTA.
"We are extremely excited about the opportunity to bring in Mettrum Originals as our new name partner of the Lawn section of the Molson Canadian Amphitheatre," said John May, president, Ontario region and EVP national alliances, Live Nation. "We're always looking to partner with Canadian brands and we at Live Nation are looking forward to building a successful and authentic partnership."
As of May 2016, Mettrum Originals' premium hemp food and skin-care lines - including Hemp Seeds, Hemp Break Bars and Lip Balms - will be made available to Amphitheatre visitors and artists through on-site sampling. This partnership with Live Nation will mark the company's first foray into large-scale product sampling and distribution at events.
Mettrum Originals' premium hemp products – food, skin-care and household lines - are currently available online at mettrumoriginals.com and sold at nearly 2,000 outlets across North America.
About Mettrum Health Corp.
Mettrum Health Corp. is a Tier-1 Industry Issuer listed on TSX Venture Exchange, and is the parent company of both Mettrum Originals and Mettrum Ltd. Mettrum Originals, a wholly owned subsidiary of Mettrum Health Corp., is Canada's pioneer hemp producer and distributor under the Industrial Hemp Regulations (Canada) issued pursuant to the Controlled Drugs and Substances Act (Canada). The company offers organic and non-GMO consumer products across food, skincare and household segments, formulated exclusively from hemp grown at three specialized locations within Ontario. Mettrum Ltd. is a Toronto-based company and licensed producer of medical cannabis under the Marihuana for Medical Purposes Regulations (Canada) (MMPR) issued pursuant to the Controlled Drugs and Substances Act (Canada). The Company is a leading producer and vendor of medical cannabis under the MMPR system and has three licensed production facilities totaling 85,000 square feet and representing an annual production capacity of approximately 12,000 kilograms. For more information, visit: www.mettrumoriginals.com and www.mettrum.com
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About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
SOURCE Mettrum Health Corp.
Image with caption: "Mettrum Originals’ line of Canadian-made hemp food and skin-care products will be the focus of a series of sampling and brand activations at the Molson Canadian Amphitheatre over the course of the three-year partnership. (CNW Group/Mettrum Health Corp.)". Image available at: https://photos.newswire.ca/images/download/20160426_C2441_PHOTO_EN_674279.jpg
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