Metro News Rebrands to Create Metro 360

100-Year-Old Distribution Company Evolves with the Time

TORONTO, June 29, 2017 /CNW/ - Metro News is pleased to announce its corporate rebranding.

Introducing: METRO 360.

METRO 360, formally Metro News, is the rebirth of a 100-year-old diversified Canadian distribution company. Where many companies fail to evolve in an ever-changing marketplace, METRO 360 is beating the odds by redefining its narrative and leveraging its strengths to pursue a broad range of new opportunities.

Enter METRO 360: not just another distributor, Metro 360 is a partner in the growth of select, high quality products, redefining how brands break into and succeed at Canadian retail.

The new METRO 360 logo represents the vision and diversification of the company. The 360-icon represents a ripple effect, symbolizing success, momentum, and exponential growth. When combined with the wordmark, it creates a bold, forward-looking logo that evokes a feeling of limitless possibilities.

METRO 360 is Canada's largest wholesale distributor of magazines and books to retailers, schools and libraries. It distributes direct-to-store to almost every retail chain, in every class of trade across Canada including Walmart, Costco, Loblaws and Sobeys. Together with its partner companies, Metro 360 makes over 12,000 deliveries each week from coast-to-coast and deploys a 500 person field force performing merchandising, retail intelligence and a host of "at-store" services.  

METRO 360 is looking toward the future with a robust M&A program and search for large packaged goods manufacturers to represent throughout Canada. Metro 360 is building key logistics, sales, administrative and merchandising partnerships. It is also at the helm of launching some of the best new and innovative products into Canada, including the Brill Razor Cut38m - the world's best cylinder lawn mower, Well Juicery - Canada's only national cold pressed juice business, HANDFUEL - the premium snack food line that boasts the world's best tasting almond, and Dreamwater - an innovative natural health product that just won Canadian Product of the Year and is taking retail sales by storm. And of course magazine and book distribution will remain a crucial component of its portfolio.

As METRO 360 continues to expand its reach with energy, optimism and excitement, this new identity is the next step in its evolution. For a comprehensive overview of the new brand and services, please visit www.metro360.ca.

SOURCE METRO 360

For further information: Barry Weir, VP & COO, +1 416.285.3270, bweir@metro360.ca; Troy Neill, VP Sales, +1 416.791.1735, tneill@metro360.ca; Daniel Shapiro, CEO, +1 416.285.3250, dshapiro@metro360.ca

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METRO 360

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