Merchant Sons Opens New Retail Concept Store in Toronto

Canada's newest home decor retailer opens its doors in partnership with De Mello Palheta coffee

TORONTO, June 1, 2017 /CNW/ - Toronto-based home decor retailer Merchant Sons has opened its doors at 273 Richmond St W following its successful e-commerce launch in April 2017. The store is styled as a welcoming home to create an immersive, customer-oriented brand experience and will include a full-service coffee bar by De Mello Palheta Coffee Roasters. The store features the full Merchant Sons summer 2017 line including signature performance fibre blend bed linens, ultra-absorbent bath towels, an essential oil candle, stain-resistant and sweatshirt cotton cushions, and a sweatshirt blanket that's already generating buzz as an iconic made-in-Canada item. The new store features subtle sales displays, no cash registers, and no line ups. Instead, customers pay electronically through a mobile point-of-sale while enjoying a coffee.

"Merchant Sons prides itself on its truly unique, beautiful home decor products, and we felt it was essential that our store experience match that philosophy. So instead of building a store or a showroom, we built a home for our customers to enjoy," said co-founder Cathy Ly. "Anyone who is interested in purchasing items can speak with one of our advisors who will package their purchase and process payment while they sit back and relax - there will be no lineups, just a relaxing, customer-first brand experience reflective of the Merchant Sons' lifestyle."

The store features four main areas where Merchant Sons products are styled alongside bespoke and hand-picked vintage furniture finds that will remain in the store as permanent fixtures:

  • Living: Vintage furniture sets the scene for soft-as-velvet, stain-resistant cushions, sweatshirt cushions and the signature sweatshirt blanket
  • Dining: A harvest table provides a work space for guests, along with a display of Merchant Sons' bed linens in a custom performance fibre weave of Tencel and Egyptian cotton
  • Bedroom: Test out Merchant Sons' bedding collection in a full styled bedroom
  • Coffee Bar: De Mello Palheta brings a full-service coffee bar to the space. Similar to Merchant Sons, this local micro-roaster is known for its high-quality and commitment to ongoing, sustainable relationships with its suppliers

The store also serves as an online fulfillment centre to ensure full quality control for online orders from merchantsons.com. Every package is visually inspected and sent to its new home by a Merchant Sons brand representative.

"Our store experience and quality control are examples of how Merchant Sons designs subtle ways to enhance our daily lives," continued Ly. "Our doors are open to the Toronto community to come and explore, whether it's a quick stop in for a coffee on your way to the office, or to spend an hour working on your latest project from our harvest table with free wifi."

To celebrate the grand opening, Merchant Sons is offering a Reverse Housewarming promotion, including a free bag of Gentleman's Blend coffee beans from De Mello Palheta when you spend over $100 in-store.  For those of who can't visit the store in Toronto, enjoy free shipping on orders over $100 at www.merchantsons.com until June 30, 2017.

Store Location:
273 Richmond St West
Toronto, ON
M5V 1X1
Phone: 416-506-3131 or 1-844-506-3131

Hours of Operation for Summer 2017:
Store hours:
MONDAY – SATURDAY: 10AM8PM
SUNDAY – 10AM6PM

Café hours:
MONDAY – SUNDAY: 8AM5PM

Both closed on public holidays.

HIGH RESOLUTION STORE IMAGES AVAILABLE FOR DOWNLOAD.

ABOUT MERCHANT SONS
Merchant Sons has a simple goal: to design products for the home that look great and work better. Its first collection launched in April 2017 with a focus on linens and homewares for the urban male. Merchant Sons is based in Toronto, Canada and ships North America-wide. Merchant Sons is co-founded by Torontonian Cathy Ly and UK-based Gregory Robson, with its Head of Operations, Moritz Bolle based in Europe.

Follow us on Facebook: /merchantsonsinc
Follow us on Instagram: @merchant_sons
Follow De Mello Palheta: @demellopalheta

SOURCE Merchant Sons

For further information: Media Inquiries & Product Requests: Rachael Collier, RCPR, rc@rachaelcollierPR.com, 416.995.1432

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Merchant Sons

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