Mercedes-Benz Canada showcases Canadian talent to prove good things come from the garage

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Mercedes-Benz Canada Inc.

Jun 18, 2018, 11:28 ET

  • New campaign features emerging artists The Beaches and Spencer Burton

TORONTO, June 18, 2018 /CNW/ - The garage can be a hotbed for innovation. It's where Mercedes-Benz got started and it's where many musicians began their artistic journeys. To celebrate this common ground, Mercedes-Benz Canada invited emerging Canadian artists to revisit the garage and perform secret concerts in an intimate setting. Throughout the summer, Mercedes-Benz Canada will share recordings from these live sets on its Spotify page. Interspersed among the live tracks, fans will also hear behind-the-scenes interviews and edits from the unique performances that took place in a garage in Toronto's west end.  

Fresh off a Juno win for Breakthrough Group of the Year, The Beaches took over the garage for the first of these Mercedes-Benz Garage Gigs concerts. The Spotify playlist featuring their live performance is now live and the full concert can now be viewed on Mercedes-Benz Canada's YouTube channel.

Throughout the summer, Mercedes-Benz will release recordings and video from additional Mercedes-Benz Garage Gigs, such as a set by Canadian artist Spencer Burton performing cuts from his album 'Songs Of'."

"Something special happens when people are given the right environment to pursue their passions. Particularly in our organization and for up-and-coming musicians, the garage is that perfect space," says Virginie Aubert, Vice-President of Marketing, Mercedes-Benz Canada. "Mercedes-Benz Garage Gigs is about highlighting emerging Canadian talent while also celebrating the garage as a catalyst for creativity."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,700 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 48 authorized dealerships, Mercedes-Benz Canada sold 52,298 vehicles in 2017. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the fourth consecutive year.

Further information from Mercedes-Benz is available at www.media.mercedes-benz.ca.

SOURCE Mercedes-Benz Canada Inc.

JoAnne Caza, 416-847-7550, [email protected]; Sinead Brown, 416-847-7588, [email protected]

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Mercedes-Benz Canada Inc.