Mercedes-Benz Canada reports record-breaking January sales performance

TORONTO, Feb. 4, 2014 /CNW/ - Mercedes-Benz Canada and its national dealer network reported today that the company has delivered a grand total of 2,278 Mercedes-Benz and smart units throughout the month. This represents the best January on record for the group, and an overall sales increase of 28% or 499 units compared to January 2013.

A total of 1,993 Mercedes-Benz passenger cars and luxury light trucks were retailed in January which translates into a 30% gain for the month.

Passenger car sales totaled 1,302 units in January. This is up by 68.7% or 530 units, which was fueled by notable CLA-Class, C-Class, E-Class and S-Class sales. On the luxury light trucks side, strong demand was recorded across the entire highly coveted vehicle range with 691 units sold.  

The diesel take rate for luxury light trucks was 74% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 77.4% of overall passenger car and light truck sales in January (excluding smart).

smart reported a total of 43 vehicles sold in January, which equates to a 26.5% increase.

A total of 242 Mercedes-Benz Sprinters were delivered throughout the month, which is ahead 14.2% compared to January 2013.

The Mercedes-Benz Pre-Owned division also recorded an excellent start to the year with 799 vehicles delivered for the month. This is an increase of 76 units or 10.5% compared to the same time period last year. 

"I am pleased that we have sustained our impressive momentum after our banner year in 2013 and I am excited to start the year off in such a positive manner," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "The national auto show season has launched with the Canadian premiere of the GLA. Based on the same platform as our highly successful B-Class and CLA-Class, this sporty new addition to our family of luxury light trucks was unveiled to great excitement at the Montreal International Auto Show and will arrive in dealerships in the fall. With each new product that we add to our ever-growing vehicle range, we further reinforce our commitment to providing our customers with exceptional vehicles that offer an unmatched value proposition and set the benchmark in their respective segments."  

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

SOURCE: Mercedes-Benz Canada Inc.

For further information: JoAnne Caza, 416-847-7550, [e-mail]; Michael Minielly, 416-847-7509, [e-mail]. Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca