Canadian Manufacturer Takes Risky New Approach to Safety Footwear
TORONTO, May 25, 2015 /CNW/ -- Mellow Walk's (mellowwalk.com) latest innovation is expected to revolutionize the safety shoe industry and change the perception that safety shoes are – ugly.
The company has taken a new step in safety shoe design and believes its new products are now so great-looking that they may pose a distraction to workers. In fact, the company is so concerned about this issue that it is about to release a documentary highlighting the effect such mishaps could have on unsuspecting employers and employees.
"We've always taken great pride in manufacturing high quality products that combine the best possible safety and durability with the high degree of comfort necessary for long hours of wear," says Mellow Walk President, Andrew Violi. "More recently, we've combined those attributes with fashion-forward design that takes safety footwear to a whole new level. We need to be sure that customers realize that with this comes a certain degree of risk."
The company's Vice President of Sales, Jeff Violi, agrees. "When you've got a product that breaks old stereotypes, you need to prepare people. Our safety shoes have gone from being a good looking addition to your workday wardrobe to nothing short of a great one, and we're releasing the new video to ensure people are ready for that."
Mellow Walk will launch the video on its website on Thursday, May 28, 2015 to let the public know about the ability of these shoes to delight – and distract – employees. It definitely isn't standard corporate video fare and will also be available on Mellow Walk's social media properties.
A proudly Canadian safety shoe manufacturer since 1993, Mellow Walk has built its success on a trusted reputation for the design and manufacture of safety shoes that deliver unrivalled safety, comfort and, now, great looks.
About Mellow Walk
Since 1993, workers across North America, and beyond, have been trusting Mellow Walk for safe and comfortable light industrial safety footwear. The company operates the only shoe factory in Toronto, Canada, and employs over 60 team members at the facility. Mellow Walk has built its reputation on quality. Its products are all handcrafted, with 40 pairs of hands involved in the making of each and every shoe.
For more information visit mellowwalk.com
Video - http://youtu.be/FjSBxE8VdRQ
SOURCE Mellow Walk
For further information: Margo Hunnisett, Clever Samurai, T: 905.275.2220 x 320, E: [email protected], http://www.mellowwalk.com