MONTREAL, May 24, 2017 /CNW Telbec/ - Mega Construx™, a construction toy brand for fans that challenges the status quo, will participate as an official partner in the 6th annual edition of C2 Montreal, taking place from May 24 – 26, 2017. The Mega Construx team will offer participants a hands-on urban planning experience and will challenge them to Build Beyond™, while addressing the questions of how we can rethink and redesign our cities.
Mega Construx (part of MEGA™, Mattel's construction toy brand), located in an over one-million square-foot facility in the Saint-Laurent borough of Montreal, employs nearly 150 graphic and industrial designers, builders and sculptors. "MEGA is a major design hub in Montreal," says Bisma Ansari, SVP & Global Brand GM. "We're a team of passionate individuals, and are committed to growing people's potential," she adds. "Mega Construx delivers authentic and detailed building experiences that empower fans to build beyond, inspiring innovation one brick at a time."
Earlier this year, MEGA introduced Mega Construx, a brand of construction sets designed for kids ages four through adult collectors. This new line offers highly detailed and authentic micro-figures in the construction toy aisle, so fans can immerse themselves in the worlds they love. In describing the purpose of the new brand, Ansari's vision is clear. "Mega Construx aims to inspire and celebrate Beyonders, those forward-thinking kids and adults who dare to see the world differently, who push the boundaries and challenge the status quo," she says.
The Blueprint lab, presented by Mega Construx, falls within the Cities theme at C2 and invites participants to address contemporary urban planning challenges and opportunities. In addition, the lab will showcase the Mega Construx World Beyond installation, built from over 120,000 bricks and based on the collective vision of the future of a group of Beyonders™. The installation also incorporates 10+ themes including energy, agriculture, transport, education, research and play — each an important part of the Beyonders' vision for a better future, and a perfect tie-in for C2 Montreal's Cities theme.
Part of the Mattel® family, MEGA™ empowers fans and families to build the future they imagine. MEGA™ designs & manufacturers innovative, high-quality construction toys for builders of all ages to create, customize & collect. From the first years of play with Mega Bloks® to the discovery of new worlds with Mega Construx, MEGA is the brand that dares to go beyond the rules of construction. For more information, visit http://www.megabrands.com/
SOURCE MEGA Brands Inc.
For further information: Emily Bradshaw, Mega Brands Inc., [email protected], 514-333-5555, ext. 2545, Cell: 514-235-9063