The toy maker donates $80,000, more than 1,500 toys and hosts Holiday activities, including the unveiling of a giant mascot made of Mega Bloks®
MONTREAL, Dec. 18, 2014 /CNW Telbec/ - Yesterday, MEGA® Brands Inc., a part of the Mattel family of brands (NASDAQ: MAT), presented a corporate donation of $80,000 to the CHU Sainte-Justine. During the ceremony, Mattel-MEGA also unveiled a unique gift for the mother-and child university health center: a giant replica of Cachou, Sainte-Justine's kangaroo mascot built entirely out of Mega Bloks, which is currently on display in the Hospital's main entrance. Mattel-MEGA's special guest, Barbie™, was also on-site to visit children and hand out Mega Bloks gifts.
Mattel-MEGA's donation is only a part of the Holiday initiatives that were organized by the company for the CHU Sainte-Justine this December. During the week of December 15, Mattel-MEGA opened a free toy store for the families of in-house patients. Recognizing that parents who spend their days by their child's bedside have little time for Holiday shopping, Mattel-MEGA decided to give them the opportunity to choose a gift from among 1,200 toys in the temporary shop set up in the Hospital.
On December 4, a team of Mattel-MEGA employee volunteers visited the young patients. In addition to providing festive decorations and inviting children to personalize and hang tree ornaments, the employees hosted a movie and pyjama party in the Hospital's Celine Dion amphitheater.
"At Mattel, we know that play contributes to the healing of a sick child and to proper early-childhood development. With the help of our newest family members at MEGA Brands, we are honored to support the largest mother-and child university hospital in Canada, the CHU Sainte-Justine", said Robert Goodwin, Executive Director of the Mattel Children's Foundation. "Partnering with this reputable institution as well as donating MEGA's Canadian-made toys to partner hospitals across the globe ensures we can spread the healing power of play, and make a meaningful difference in the lives of children."
"The CHU Sainte-Justine is about much more than providing care, especially at this time of year, when every child and family needs an extra dose of comfort, warmth and courage to get through their ordeal. The Foundation thanks Mattel for its donation and its generous contribution to help humanize care at Sainte-Justine," said Maud Cohen, president and executive director of the CHU Sainte-Justine Foundation.
About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys, games & puzzles and arts & crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®, MEGA Puzzles®, MEGA Games® and Board Dudes®. Visithttp://www.megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates. For more information, please visit www.megabrands.com and www.megabloks.com
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
About the CHU Sainte-Justine Foundation
The Foundation's mission is to engage the community and support CHU Sainte-Justine in its pursuit of excellence and its commitment to providing the children and mothers of today and tomorrow with one of the highest levels of healthcare in the world.
Image with caption: "Maud Cohen, president and executive director of the CHU Sainte-Justine Foundation, and Dr. Fabrice Brunet, CEO of Sainte-Justine hospital, accept a donation of $80,000 from MEGA Brands, presented by Bisma Ansari, vice-president, marketing, at MEGA Brands, accompanied by Barbie™ and a Hot Wheels™ driver. (CNW Group/MEGA Brands Inc.)". Image available at: http://photos.newswire.ca/images/download/20141218_C4290_PHOTO_EN_9671.jpg
Image with caption: "Barbie™ and the Hot Wheels™ driver unveil a giant replica of Cachou, Sainte-Justine’s kangaroo mascot, built from Mega Bloks. MEGA Brands employees worked for four months assembling more than 500,000 blocks to create the replica. (CNW Group/MEGA Brands Inc.)". Image available at: http://photos.newswire.ca/images/download/20141218_C4290_PHOTO_EN_9672.jpg
SOURCE: MEGA Brands Inc.
For further information: Stéphanie Pinsonneault, MEGA Brands, Public Relations Associate, 514-333-5555, ext. 2504, email@example.com; Émilie Dutil-Bruneau, NATIONAL, 514-843-2370, firstname.lastname@example.org