MONTREAL AND NEW YORK, Feb. 14, 2014 /CNW Telbec/ - MEGA Brands Inc. and Ubisoft today announced a global partnership to create a new line of collector construction sets based on the critically acclaimed Assassin's Creed entertainment franchise.
Known for innovative gameplay, intriguing historical settings, compelling narratives and charismatic characters, more than 73 million Assassin's Creed games have been sold worldwide since its debut in 2007.
The MEGA BLOKS Assassin's Creed Collector Construction Sets will add to the award winning Mega Bloks collectors' series, which already features some of the worlds' top video game franchises.
"We are thrilled to partner with Ubisoft and look forward to launching the Assassin's Creed Collector Construction Sets later this year", said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "The millions of fans of the game will love the attention to detail and authenticity of the micro action figures and builds in this collection."
"Working with a partner like MEGA Brands allows us to bring new experiences to loyal fans of Assassin's Creed and introduce it to new audiences," said Tony Key, SVP of marketing and sales, Ubisoft. "This collection captures the spirit of Assassin's Creed bringing to life the characters and rich historical settings in a fun way."
For updates on the MEGA BLOKS Assassin's Creed Collectors series launch, please visit blog.megabloks.com and facebook.com/megablokscollectors.
About MEGA Brands
MEGA Brands (TSX: MB) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products.
The MEGA logo, Mega Bloks, Rose Art, Mega Puzzles, Mega Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman and Far Cry. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2012-13 fiscal year Ubisoft generated sales of €1,256 million. To learn more, please visit www.ubisoftgroup.com.
About Assassin's Creed
Initially launched in 2007, the first five Assassin's Creed games have sold more than 73 million units worldwide, and the franchise is now established as one of the best-selling series ever. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin's Creed transcends video games, branching out into other entertainment experiences including comic books, mobile games, novels, as well as a feature-length movie currently in development.
© 2007 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
SOURCE: MEGA Brands Inc.
For further information:
Public Relations, MEGA Brands
Tel: (514) 333-5555 ext. 2504
Cell: (514) 258-7115