29 May, 2019, 06:00 ET
Launching with two premium cannabis brands, WINK and Blissed, TREC is backed by Canada's leading hospitality, entertainment and cannabis executives
TORONTO, May 29, 2019 /CNW/ - Today, premium cannabis brand holding company, TREC Brands Inc., marks its official launch into the industry with the announcement of its two brands, WINK and Blissed, and a $10M private-placement equity raise. With the backing of a curated group of Canada's foremost entrepreneurs and cannabis industry experts, TREC sets itself apart with its mission of bringing "conscious cannabis" to market. The company pledges to donate 10 per cent of all profits to causes that matter to its consumers and local communities.
TREC's raise was led by co-founders Basem Hanna, the industry pioneer behind one of Canadian cannabis' largest licensed producers, TerrAscend, and Charles Khabouth the award-winning founder and CEO of INK Entertainment. Leveraging years of cannabis industry credibility and boasting large networks within Canada's hospitality and nightlife industry, Hanna and Khabouth are pillars in TREC's entry to the market, targeting audiences that are passionate about quality, socially-conscious cannabis.
TREC is an acronym for Trust, Respect, Equality and Compassion: the values that are at the core of all business decisions made for the socially-conscious cannabis company. The company provides unmatched marketing expertise for consumer-facing cannabis products, in a market that is continually evolving under new regulations. TREC is driven by a commitment to work with those who share their mission to "Do Good" and empower consumers, extending this vision to their investors, employees and partners, premium licensed producers and distribution channels. With an initial shareholder base of Canada's foremost hospitality, nightlife and entertainment innovators and cannabis industry experts, TREC has unique access to today's luxury cannabis consumer.
"With a brand like WINK, we have the opportunity to provide consumers with a premium product that will complement their nightlife experience," says Charles Khabouth, Founder, TREC Brands. "With thousands of people coming through our venue doors each week, INK Entertainment has the relationships and the expertise to anchor this brand with the nightlife community across Canada."
TREC is led by CEO and Founding Director Trang Trinh, an industry trailblazer who previously oversaw transactions of up to $14B as the lead of Deloitte's Mergers & Acquisitions division within the cannabis sector. Trinh brings years of business and negotiations experience along with a passion for social activism to the core ethos of TREC.
"We are proud of the premium nature of our organization and our actions to create an industry-wide movement around community support," says Trang Trinh, CEO, TREC Brands. "With Blissed, the goal is to uplift the modern woman through education and content that complements her lifestyle, while giving back to causes in her neighbourhood that matter."
The board is comprised of TREC Brands' founders Basem Hanna and Charles Khabouth, CEO Trang Trinh, and Matthew Shalhoub, co-founder and managing partner of Green Acre Capital.
The raise and this founding team will allow TREC to pursue its social mission, develop its premium brands and ultimately fuel the company's continued evolution.
One of TREC's first brands entering the market is Blissed, a female-focused brand creating cannabis oil products for women. The first products include Boost, a high THC oil, and Breathe, a high CBD oil, which will be available for purchase online in Ontario, with other provinces to follow. Blissed will focus on educating the female cannabis consumer through an online educational hub. Blissed will expand into other formats purpose built for this female consumer as regulations allow. For more information please visit www.beblissed.com.
WINK is TREC's second luxury brand entering the market this June with pre-rolled sativa-dominant strains. The products will first be available online in Ontario, with WINK expanding into vape pens and beverages as regulations allow. For more information please visit www.winkcannabis.com.
About TREC Brands
TREC Brands (www.TRECBrands.com) is a global premium cannabis brand house with expertise in promotions, marketing and licensing. Based in Toronto, Canada, the socially conscious brand management organization operates on a foundation of trust, respect, equality and compassion, affectionately known as TREC. Currently overseeing Blissed and WINK cannabis brands, product offerings include premium cannabis oils and pre-rolls, with a significant investment into future innovations as regulations allow. For more information please visit www.trecbrands.com.
SOURCE TREC Brands Inc.
For further information: Hillary Callan, Public Relations Manager, [email protected], 416-869-9444; Elaine Quan, Public Relations Director, [email protected], 416-869-9444
Share this article