LOS ANGELES, Nov. 6, 2013 /CNW/ - MeeMee Media, Inc. (the "Company" or "MeeMee") (OTCQB:MEME) Executive Chairman, Martin Doane, announced today that its Brazilian digital content developer, Vida Media, LLC ("Vida Media") has signed a business development agreement with BabyFirst, the world's leading baby-focused media and merchandising company. Through this deal, Vida Media will assist BabyFirst to secure cable, broadband, mobile, Video on Demand (VOD) and Over the Top (OTT) programming carriage deals with various distribution partners in Brazil. Vida Media will also assist in merchandising and sponsorship efforts. Vida Media will receive ongoing revenues from the deals it develops for BabyFirst in Brazil.
Recently MeeMee announced an agreement with Vida Media under which Vida's principals, media industry veterans, Peter Heumiller and Karl Loriega, became Senior Consultant Executives in MeeMee's content division, and key members of MeeMee's strategy group. Vida's business plan is expected to form the basis of MeeMee's new video content division. Vida develops entertaining educational ("edutainment") video content for the Brazilian market in dozens of categories, constructed as branded, multi-platform lifestyle channels that drive commerce.
Doane added: "The BabyFirst deal further confirms that Vida can develop major digital content business in Brazil for MeeMee and deliver on the Company's strategy of enriching the content pipeline of our other planned acquisition, a leading mobile content and services company in Brazil, and taking advantage of its massive distribution platform which reaches over 700 million cellular subscribers in 18 countries throughout Latin America ("Mobile Co."). We believe it also provides a key piece for our planned mobile marketing and advertising business, which we intend to launch immediately after completion of the Mobile Co. transaction. Moreover, Peter and Karl add tremendous strength to our leadership team."
Peter Heumiller of Vida Media commented on the BabyFirst deal: "BabyFirst is the world's leading and most respected baby-focused media and educational merchandise brand and its linear network and digital content offerings are now available in over 81 Million homes worldwide. It is a brand and content that parents, especially new moms, have come to trust. Brazil has a young population with many new families and we feel the brand and programming is perfect for the region. We are honored that BabyFirst has recognized our connections in Brazil and selected us to lead their growth efforts in the region."
BabyFirst's CEO, Guy Oranim, added: "Brazil is a major focus of growth for BabyFirst. There is a large new middle class of consumers and many new families emerging. BabyFirst will localize our content into native Brazilian Portuguese programming to capture this audience. Karl and Peter have impressed us with their deep distribution partnerships and market intelligence and they are already bringing us deals. We look forward to continuing and growing our relationship with Vida Media and building a thriving Brazilian business together."
About MeeMee Media Inc: Headquartered in Los Angeles, CA, MeeMee continues to work towards completion of its previously announced deal to acquire 100% of one of Latin America's leading mobile content companies. MeeMee intends to use the Latin American mobile platform as a launch pad for building a US based global-scale digital entertainment, advertising and marketing enterprise. MeeMee's development strategy combines organic growth initiatives with targeted acquisitions in strategic markets and industry verticals around the world with a current focus on opportunities in the Americas.
Forward-Looking Statements. This press release contains "forward-looking statements." These forward-looking statements are identified by, among other things, the words "anticipates", "believes", "intends", "expects", "plans", "projects", "thinks" and similar expressions. Although the forward-looking statements in this release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by us in the our reports filed with the Securities and Exchange Commission, including the risk factors that attempt to advise interested parties of the risks that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Additionally, the completion of our planned acquisition of Vida Media and Mobile Co. are both subject to numerous conditions many of which are outside of our control. We cannot provide any assurances that the Company will be able to complete our planned acquisition of Vida Media or Mobile Co. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.
SOURCE: MeeMee Media Inc.
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