LOS ANGELES, March 6, 2014 /CNW/ - MeeMee Media Inc. ("MeeMee") (OTCQB: MEME) Executive Chairman, Martin Doane, announced today that its digital content partner, Vida Media, LLC, has negotiated content carriage deals with TIM, Claro and Oi to offer content to over 189 million mobile subscribers in Brazil. These operators represent 3 of the 4 largest mobile operators in the country. The first content these operators will carry is BabyFirst, the world's leading infant-focused media and merchandising company. Vida Media previously announced that it signed an exclusive deal with BabyFirst to secure cable, broadband, mobile, Video on Demand (VOD) and Over the Top (OTT) programming carriage deals with various distribution partners in Brazil and throughout Latin America. Vida Media will also assist in BabyFirst merchandising and sponsorship efforts and will receive ongoing revenues from the deals it develops for BabyFirst in Brazil.
Mr. Doane added:
"These deals represent potential significant ongoing revenue for Vida Media. In addition, Vida is now negotiating carriage of other lifestyle categories including exercise and wellness. Vida's early success is encouraging for MeeMee's strategy of enriching the content pipeline of our other planned acquisition, a leading mobile content and services company in Brazil, and taking advantage of its massive distribution platform which reaches over 700 million cellular subscribers in 18 countries throughout Latin America."
Peter Heumiller of Vida Media commented on the BabyFirst deal:
"BabyFirst is the world's leading and most respected baby-focused media and educational merchandise brand and its linear network and digital content offerings are now available in over 81 million homes worldwide. It is a brand and content that parents, especially new moms, have come to trust. Brazil has a young population with many new families and we feel the brand and programming is perfect for the region. We are honored that BabyFirst has recognized our connections in Brazil and selected us to lead their growth efforts in the region."
BabyFirst's CEO, Guy Oranim, added:
"Brazil is a major focus of growth for BabyFirst. There is a large new middle class of consumers and many new families emerging. BabyFirst will localize our content into native Brazilian Portuguese programming to capture this audience. Karl and Peter have impressed us with their deep distribution partnerships and market intelligence and they are already bringing us deals. We look forward to continuing and growing our relationship with Vida Media and building a thriving Brazilian business together."
Late last year, MeeMee announced an agreement with Vida Media, and its principals, media industry veterans, Peter Heumiller and Karl Loriega, who became Senior Consultant Executives in MeeMee's content division and key members of MeeMee's strategy group. Vida's business plan is expected to form the basis of MeeMee's new video content division. Vida develops entertaining educational ("edutainment") video content for the Brazilian market in dozens of categories, constructed as branded, multi-platform lifestyle channels that drive commerce.
About MeeMee Media Inc: Headquartered in Los Angeles, CA, MeeMee continues to work towards completion of its previously announced deal to acquire 100% of one of Latin America's leading mobile content companies. MeeMee intends to use the Latin American mobile platform as a launch pad for building a US based global-scale digital entertainment, advertising and marketing enterprise. MeeMee's development strategy combines organic growth initiatives with targeted acquisitions in strategic markets and industry verticals around the world with a current focus on opportunities in the Americas.
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SOURCE: MeeMee Media Inc.
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