LOS ANGELES, Nov. 27, 2013 /CNW/ - MeeMee Media announced the multi-platform digital plans of its Latin American content partner, Vida Media, LLC ("Vida"). Vida is developing next-generation digital lifestyle brands tailored to the Latin American marketplace, in conjunction with major sponsors, content owners and subject-matter experts. Vida focuses on producing branded original programming and repurposing licensed content that will drive commerce through merchandising efforts it is establishing with leading brands.
MeeMee and Vida's branded digital content networks will feature unique sponsorship opportunities, community building and viewer interaction. These will include:
TV Atividades / TV Actividades. Leading children's activity experts will demonstrate step-by-step instructions through fun activities that children (from toddlers to tweens) can do. Interactive features will include printable project guides and sponsored contests.
TV Casas. Original programming that shows the millions of new Latin American home owners how to do repairs, remodeling and projects. Sponsor products will be used during the productions.
TV Moda e Beleza/TV Moda y Belleza. Beauty and Fashion are two of the strongest consumer and sponsor categories in Latin America. TV Moda e Beleza will interview leading industry leaders, cover fashion shows and demonstrate beauty and fashion tips using sponsor products. Interactive features include emerging designer contests.
TV Exercicios/TV Ejercicios. Top fitness trainers lead viewers through a wide array of workouts: Cardio and Aerobics, Celebrity workouts, Abs and Core, Strength Training, Sculpt and Toning, Yoga & Pilates, Body Building, Dance Fitness, Kickbox and Martial Arts, Workouts for Seniors & Kids. Includes search for leading Latin American trainers.
BabyFirst TV. Vida Media recently announced its business development deal to negotiate distribution deals for this world's leading baby-focused content library and assist in merchandise and sponsorship deals.
TV Cozinha /TV Cocinar. Video recipes from the country's top chefs and cookbook authors. Celebrities stop by the kitchen and share their love of food. Categories will include: Entertaining tips and party foods; Appetizers, entrees and desserts; Breads, soups, salads & sandwiches; Beginner cooking lessons. Will include viewer recipe contests; and cookbook, cookware and kitchen accessory sales.
Escola de Esporte/ Escuela de Deportes. Sports instruction and coaching for all major sports in all skills levels: beginner, intermediate, advanced. Including: Soccer, Basketball, Volleyball, Running / Swimming, Action & Extreme Sports, Beach Sports, Martial Arts, Baseball, Track and Field, Outdoor Sports and more.
TV Celebridades/TV Hollywood. Sponsored daily digital news about Latin American celebrities and sports personalities, and movies and TV. With Hollywood updates from Vida's Latin American Gossip Girls imbedded in Hollywood. Ongoing viewer contests to attend events.
MeeMee Media Chairman, Martin Doane commented: "We believe these branded content channels constitute the best way of marrying Global Fortune 5000 advertisers and markets with one of the fastest growing consumer bases in the world. Vida's business plan is expected to form the basis of MeeMee's new video content division. MeeMee continues to work towards the completion of our acquisition of a leading mobile content and services company in Latin America with a massive distribution platform which reaches over 700 million cellular subscribers in 18 countries throughout Latin America. Our deal with Vida Media enables us to develop unique sponsored digital content businesses to place into this pipe. Vida's principals, media industry veterans, Peter Heumiller and Karl Loriega, are Senior Consultant Executives in MeeMee's content division, and key members of MeeMee's strategy group."
Vida Media's Peter Heumiller added: "Vida's differentiated lifestyle content offerings will help viewers lead happier and healthier lives and learn new skills. Sponsors are looking to reach these audiences in unique ways and we will be able to demonstrate and sell products in unique, interactive ways. Direct and online products sales in Brazil and throughout Latin America are soaring as masses of new middle class consumers emerge. The platform deal that MeeMee Media is working towards completing is a major distribution pipe to engage those consumers. Vida Media's business model is getting sponsors embedded into our targeted content, and then driving direct sales and online commerce with that content. We'll be announcing our partnerships in our various efforts as they sign."
About MeeMee Media Inc: Headquartered in Los Angeles, CA, MeeMee plans to build a US based global-scale digital entertainment, advertising and marketing enterprise. MeeMee's development strategy combines organic growth initiatives with targeted acquisitions in strategic markets and industry verticals around the world with a current focus on opportunities in the Americas.
Forward-Looking Statements. This press release contains "forward-looking statements." These forward-looking statements are identified by, among other things, the words "anticipates", "believes", "intends", "expects", "plans", "projects", "thinks" and similar expressions and are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.
SOURCE: MeeMee Media Inc.
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