TORONTO, June 26, 2015 /CNW/ - Mediaplanet announces the distribution of its first cross-platform edition of "Children's Health", raising awareness about various children's health issues and highlighting the latest in treatments available in Canada.
The print component of "Children's Health" was distributed within the June 26th edition of The Toronto Star, with a circulation of approximately 230,000 copies and an estimated readership of 622,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign please visit, www.personalhealthnews.ca.
A campaign highlight focuses on vaccine hesitancy, dispelling the myths so parents can make more informed choices regarding their child's vaccination. Dr. Noni MacDonald, Professor of Paediatrics at Dalhousie University, and Dr. Eve Dubé, medical anthropologist at the the Institut National de Santé Publique du Québec, educate parents about the efficacy and safety of vaccines, as well as the very real dangers of vaccine-preventable diseases. They not only not address the common misconceptions surrounding vaccines, but they also raise awareness about how vaccination is a community issue, not a private one, and encourage parents to talk to their health care providers to learn accurate information about vaccination in Canada.
This campaign was made possible with the support of Children's Wish Foundation, Stallergenes, Sanofi, GSK, Mallinckrodt Pharmaceuticals, Merck, Unicef, Canadian Society of Allergy and Clinical Immunology, and Anaphylaxis Canada.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
SOURCE Mediaplanet Ltd
Image with caption: "Sarah Platnar opens up about her daughter Isabelle's diagnosis with pulmonary hypertension and how a simple wish helped Isabelle regain hope and feel like a kid again. (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150626_C9976_PHOTO_EN_43898.jpg
For further information:
Media Contact: Jessica Samson-Doel, Project Manager, 416-583-2207 [email protected]