TORONTO, June 26, 2015 /CNW/ - Mediaplanet announces the distribution of its first cross-platform edition of "Autoimmune Health", educating those suffering from symptoms of autoimmune disease to seek advice from health professionals and seek effective treatments.
The print component of "Autoimmune Health" was distributed within the June 26th edition of The National Post, with a circulation of approximately 160,000 copies and an estimated readership of 420,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign please visit, www.personalhealthnews.ca.
A campaign highlight comes from Canadian Model Chantelle Winnie, who was raised in Toronto, Ontario. Chantelle was just four years old when she was diagnosed with vitiligo; a rare autoimmune disorder. Winnie is redefining global standards of beauty and tells readers "I always say you should focus on your own opinion of yourself, rather than the opinions of others."
This campaign was made possible with the support of The Arthritis Society of Canada, Canadian Rheumatology Association, GlaxoSmithKline, Alcon Canada, Hospira, Janssen, and LifeLabs.
Description: Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
SOURCE Mediaplanet Ltd
Image with caption: "What Sets You Apart - Canadian Model Chantelle Winnie empowers others to embrace their differences (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150626_C9965_PHOTO_EN_43889.jpg
For further information:
Media Contact: Melissa MacDonald, Project Manager, 416-583-2265, [email protected]